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Wente Gains Entry Into India's Restricted Wine Market

MaryAnn Worobiec
Posted: January 14, 1999

Wente Vineyards of California's Livermore Valley has teamed up with India's largest wine producer, Champagne Indage, in a bid to be the first American winery to sell its wines in India. The wines, called Wente Indage, carry the California appellation. So far, a total of 15,000 cases of Merlot, Chardonnay and White Zinfandel have been produced.

Champagne Indage produces 165,000 cases of wine annually and controls 70 percent of India's wine market. Typically, U.S. wines are only available in Indian duty-free shops. However, an exception was made for the new Wente Indage brand so that it can be sold in retail shops and restaurants.

Wente Vineyards, which produces 5 million cases a year, currently exports more than 50 percent of its wine to 142 countries around the world.

To learn about other recent Wente projects:

  • December 2, 1998
    Wente Brings A Taste of California to Indonesia

  • April 29, 1998
    Wente Teams Up With Cecchi to Make California Sangiovese

  • January 23, 1998
    Wente Puts Project on Hold in Former Soviet Georgia

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