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Trinchero Goes Aussie

Courtney Thompson
Posted: October 15, 2004

Trinchero Family Estates is jumping on the Australian bandwagon with the August release of Little Boomey, a portfolio of 2003 Chardonnay, Shiraz, Merlot, Cabernet Sauvignon, Shiraz-Cabernet and Cabernet-Merlot, which are sourced from southern Australia's Adelaide Hills. Little Boomey's eye-catching label, featuring a colorful boomerang icon with aboriginal-inspired graphics, is similar to other Aussie wines of late. Trinchero's senior brand manager Steve Franchetti believes, "These wines have the spirited Aussie attitude, rich, fruit-forward flavor profile, and exceptional value wine lovers have come to expect from Australia."

Currently a bestseller in Canada, all of the Little Boomey wines have 13.9-percent alcohol-by-volume, except for Chardonnay, which has 13.8-percent abv. The Chardonnay has tangerine and apricot flavors, while the Shiraz tastes of black cherries and the Merlot has plum flavors, according to the company. In addition, the Cabernet-Sauvignon has blackcurrant flavors, while the Shiraz-Cabernet tastes of spices and blackberries and the Cabernet Merlot has flavors of plums, according to the company. The entire Little Boomey portfolio retails for $5.99 a 750-ml. bottle.

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