The biggest players in the beverage alcohol business gathered in New York City March 8 for the 42nd annual Impact Marketing Seminar. Hosted by Marvin R. Shanken, editor and publisher of Wine Spectator and chairman of M. Shanken Communications, the event featured presentations from top executives across the supplier, wholesaler and retailer tiers of the U.S. drinks industry. (Impact is a sister publication of Wine Spectator.)
The seminar’s attendees heard presentations from six speakers at the top of their respective areas of the drinks business. They included Ste. Michelle Wine Estates president and CEO Ted Baseler on “Partnering to Build a Distinctive Fine Wine Portfolio,” and Total Wine & More founder and co-owner David Trone on “Competing in the New Retail Landscape.”
Other speakers included Diageo PLC chairman Javier Ferran (“Marketing Luxury Spirits in a Changing World”), Republic National Distributing Company president and CEO Tom Cole (“RNDC Looks to the Future of Wholesale Distribution In America”), Heaven Hill Brands vice president of marketing Kate Latts (“The Future of Bourbon in America”), and Bacardi North America president Pete Carr (“Two Sides to Every Story: How Bacardi Got Its Swagger Back”).
For more on the seminar and insights into the current state of the drinks industry, visit Shanken News Daily.