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The End of the Ice Bucket?

Michèle Shah
Posted: September 4, 1999

The traditional ice bucket is facing a little competition. The challenger: a new wine bottle produced in Italy that its inventor claims will stay chilled longer than regular bottles.

If you refrigerate the Glaxa bottle before serving, your wine is supposed to stay chilled on the table without having to be placed in an ice bucket or other type of cooler. The Glaxa bottle is a double glass container with an insulating barrier -- in a sense, a bottle within a bottle. The outer part forms an external shell that is sealed along the upper rim to the inner bottle; this creates a gap of air, which acts as insulation.

The inventor of this innovative bottle is Giancarlo Moretti Polegato, president of Villa Sandi, a family-run winery in the Veneto region of Italy. According to Moretti Polegato, the Glaxa bottle "enables the consumer to enjoy wine at an ideal temperature. Once refrigerated, the wine keeps cool, and the effect is definitely superior to that of a traditional wine cooler."

Villa Sandi, in the winemaking area of Treviso, produces a range of reds, whites and semi-sparkling wines, as well as the Opere Trevigiane line of sparkling wines. The winery has packaged its Prosecco di Valdobbiadene, Chardonnay, Pinot Grigio, Merlot and Cabernet Sauvignon in the new bottles, which come in both traditional Bordeaux and Champagne shapes.

Don't expect to see other producers' wines in the Glaxa bottle. Villa Sandi is keeping the new design exclusively to itself and has patented and registered the bottle around the world. So far the innovative bottle is selling well, according to Moretti Polegato; in 1999, Villa Sandi has sold 1 million of the Glaxa bottles in the United States.

For recent ratings of Villa Sandi wines, check the Wine Search.

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