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SND: Provence Rosé Imports Top 1 Million Cases in U.S.

Pink is in, and leading importers believe the French wine category will continue to grow

Shane English
Posted: May 4, 2017

Imports of rosé from France's Provence region increased tenfold between 2010 and 2016, rising from 123,000 9-liter cases to nearly 1.3 million cases, according to Impact Databank, as consumers have flocked to the category, especially at restaurants. The U.S. accounted for 43 percent of Provence’s exports by volume in 2016, according to the Vins de Provence trade group, and 2017 is shaping up to be another banner year, according to a report from Shanken News Daily.

Industry leaders still see plenty of room for growth moving forward. “Rosés from the Côtes de Provence appellation have been trending at plus-40 percent these past four to five years,” said Paul Chevalier, vice president of national fine wine for Shaw-Ross’s Lineage Collection which imports Château d'Esclans, adding that he’s confident the trend will continue at least through 2018.

For more on the pink trend, and details on the brands shaping the market, visit our sister publication, Shanken News Daily.

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