The spectrum of pink wines ranges from the palest tinge to deep, almost-red hues. Often, these shades are a reflection of the style of a wine. Rosés from Provence, for example, are known for their very light coloring and dry, crisp style. Bright pink white Zinfandels, on the other hand, are popular for their off-dry sweetness.

A rosé's color is a product of vinification techniques, harvest methods and grape varieties and, as with any category of wine, consumers can determine a lot about a rosé by paying attention to its region of origin, producer and grape blend.