Digital Marketing Director, M. Shanken Communications, Inc.
Not only is M. Shanken Communication the home of Wine Spectator, it’s also the parent company of Cigar Aficionado and Whisky Advocate. In addition to publishing lifestyle magazines, websites and apps, we sponsor events throughout the country: WhiskyFest, Big Smoke, NY Wine Experience and the Grand Tour, each of which attract thousands of people. Sound like a fun place to work? It is.
We're growing, and we're looking for a candidate with solid digital experience. If you love publishing in all of its many forms, this is an exciting opportunity.
Own direct-to-consumer marketing for all non-advertising paid products, from strategy to implementation and execution, including paid social campaigns, SEM, email and other paid digital channels
Increase our digital subscriber base: newsletters (free and paid), paid online memberships, paid app subscriptions
Work closely with our fulfillment house to ensure all backend processes are working correctly and efficiently
Optimize print magazine subscription sales
Build digital campaigns for event customer acquisition
Provide analytical reporting of campaigns
Build first-party customer data
Bachelor's degree or higher
5+ years digital marketing and audience development experience. Magazine publishing experience a plus.
Strong written, verbal and collaboration skills
Ability to manage and prioritize marketing goals across a portfolio of products, both consumer and B2B
Be knowledgeable about Google Analytics and other data-mining platforms
Knowledge of HTML, Photoshop a plus
Copywriting experience a plus
The position is currently remote, but will convert to a minimum of 3 days a week in the Manhattan office for a test period. Must be vaccinated to come into the office.
To apply, send resume and cover letter to the attention of Laura Zandi at email@example.com.
About Wine Spectator:
Wine Spectator explores wine as a beverage and as a lifestyle, educating and entertaining readers at every level of wine knowledge with in-depth articles and expert advice. In addition to blind-tasting 10,000+ wines each year, our journalists and critics write about dining and travel, cooking, entertaining and design, environmental and health issues and more, reporting news and profiling achievers industry-wide. The world’s leading wine publication, Wine Spectator reaches more than 3 million readers per print issue and millions more through its digital brands.
If you have a disability under the Americans with Disabilities Act or a similar law and you wish to discuss potential accommodations related to applying for employment at Wine Spectator, please contact us at (212) 684-4224 or email us at firstname.lastname@example.org.