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Magazine Archives: Dec. 15, 2017

Branding Together

Matt Kramer
Issue: December 15, 2017

Wine Spectator's Matt Kramer believes that while hundreds of wine brands jostle in the market, only a handful make it really big. The real reach, the one that embraces more than just a few lucky winners, is the branding of the land.

For the full article, check out the new issue of Wine Spectator, on newsstands November 14, 2017.

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