A wine sold to consumers several months, sometimes years, before its release. The initial futures offering is touted as a lower price than will be offered when the wine officially hits the market. The practice is most commonly associated with Bordeaux's annual en primeur
Also known as "futures" in the American market, en primeur sales typically refer to Bordeaux, but not exclusively. The en primeur offerings are a winery's first offer of a particular vintage, when the initial price is set, and offers buyers the opportunity to purchase wines before they are released.