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mixed case: opinion and advice archive

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Mixed Case

September 2017

Warning Signs in Pink
Has rosé become more of a brand than a wine?
Posted: Sep 21, 2017 12:20pm ET
By Mitch Frank

The first time I saw a chalkboard outside a café touting "frosé" I said, "Uh oh." True quality rosé is beautiful wine. It's a gateway wine—fun, easy and appealing to vinous newbies. But then I saw that chalkboard. Was rosé in danger of becoming passé? Maybe I'm being elitist, I thought. What's wrong with having fun with wine … and serving it frozen from a daiquiri machine?

Wine Spectator's Mitch Frank takes a second look at rosé.

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On Harvey’s Heels
With floodwaters receding, Houstonians reach for their bootstraps
Posted: Sep 19, 2017 2:00pm ET
By Emma Balter
With floodwaters receding, southeast Texas' restaurants—and the Houston Food Bank—are pulling together and pulling up those in need. Wine Spectator's Emma Balter visited Houston in the wake of the storm.
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This Is Your Brain on Wine
Researchers found (again) that people like wine more when they think it costs more—but blame your mind, not the wine
Posted: Sep 6, 2017 10:00am ET
By Mitch Frank

Dr. Hilke Plassmann is an accomplished person. A professor at the international business school INSEAD, she studies marketing by collaborating with neuroscientists to learn how the human brain decides which products to buy. Her most recent study, published in Scientific Reports, hypothesizes that the brain’s anterior prefrontal cortex, which pairs new information from the environment with memories, might help us form expectations about things we are purchasing.

But here’s my problem with Dr. Plassmann’s work. She keeps picking on wine.

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