Wrestler Chris Jericho’s Wine Fires Up Fans … and Enemies

The champ is making a bubbly called A Little Bit of the Bubbly. But what does the reigning villain of wrestling-winemaking think of that?

Wrestler Chris Jericho’s Wine Fires Up Fans … and Enemies
Will it come down to the dreaded Hell in a Cellar match? (Courtesy of Nocking Point Wines)
Dec 6, 2019

Howls, threats and taunts are the long-cherished language of pro wrestling, but in 2019, macho doesn't sound quite how it used to. So after winning the first AEW (All Elite Wrestling) World Champion title in September, ring legend Chris Jericho triumphantly strode backstage covered in sweat, bruises and blood and, on spotting a table of victory spoils, growled, "Ooh! A little bit of the bubbly!"

It took just three months for Jericho's much-memed expression to get slapped on a bottle of "A Little Bit of the Bubbly" bubbly, and Le Champion's enophilic enthusiasm has already sold 1,000 cases of the Columbia Valley sparkling wine. A Little Bit of the Bubbly is a collaboration between Jericho, AEW and Nocking Point Wines in Walla Walla, Wash. “It came together remarkably fast for anything to do with alcohol,” Nocking Point co-owner (and star of the TV superhero series Arrow, and occasional pro wrestler) Stephen Amell told Unfiltered. “This thing went from a viral sensation to wine being finished and television being produced around it within six weeks."

Chris Jericho wine
Nocking Point's Andrew Harding and Stephen Amell (Courtesy of Nocking Point Wines)

Jericho was jazzed about the bubbly from the start, but a previous attempt at creating a wine had put him on the ropes. “Getting your own spirit is not easy,” Jericho told Unfiltered. “It was not something I wanted to go down the same road again, so there were certain specifics I was looking for,” which the winery met, with the help of Rotie Cellars winemaker Sean Boyd.

And with that, Jericho becomes the undisputed heavyweight champion of wrestling wine—wait, what's that noise? A cello? Bah gawd, that's Niles Plonk's music!!! “If he wants to bring me in, I’d definitely give him a lesson or two on class and educate him on the finer points of drinking his bubbly wine,” the Missouri winemaker by day and wine-snob–wrestler by night told Unfiltered when he heard about Jericho's entry into the vino arena. Or, The Connoisseur suggested, they might work as a tag-team pairing—if they could keep their tempers corked. “It’s a matter of who sets the other one’s ego off the most, then it could probably come to blows.”

Jericho, for his part, dismissed the idea of allowing his rivals even a little bit of the bubbly. “I wouldn’t share it with them," he said. "I’d sip it myself.” Folks, this one might have to be settled in a steel tank match—or even the grueling Hell in a Cellar.—S.Z.


Now a Thing: Wine Tasting While Hypnotized

It's an eye-closing innovation that threatens to invert the millennia-old practice of drinking wine first and then falling asleep. Vin Sous Hypnose ("Wine Under Hypnosis") is a new blind-tasting experience in Paris that puts tasters under a spell, then gives them a glass.

Wine under Hypnosis
"Now envision the glass half full." (Facebook / @VinsousHypnose)

What does this do for your wine tasting experience? According to their website, founders Juliette Combet and Adrien Moulard say it allows participants to "appreciate the unique personality of each vintage" in a "state of hypnotic presence ideal for an exceptional tasting. It's pretty straightforward: In each tasting, Combet and Moulard go over the basics of tasting, then lead the participants in the 5 S's of tasting: Self-hypnosis, Sound … you know, the part where you lift the glass to your ear and listen to it. (Apparently the differences in separate Champagne cuvées will make themselves heard.) "Savor" eventually comes around though, according to early reviews, presumably written later in the waking state. "This experience, both sensory and spiritual, allows a beautiful and enriching and poetic escape," one hypnotee wrote.—P.L.


Enjoy Unfiltered? The best of Unfiltered's round-up of drinks in pop culture can now be delivered straight to your inbox every other week! Sign up now to receive the Unfiltered e-mail newsletter, featuring the latest scoop on how wine intersects with film, TV, music, sports, politics and more.

Unfiltered Actors Sparkling Wines Sports

You Might Also Like

Scarlett Johansson Celebrates American Cinematheque Award with Château Malartic-Lagravière

Scarlett Johansson Celebrates American Cinematheque Award with Château Malartic-Lagravière

Plus, Paso Robles' Robert Hall Winery pours for the stars at New York's Gotham Awards

Dec 2, 2021
Patagonia Provisions, Public Goods Join the Natural Wine Party

Patagonia Provisions, Public Goods Join the Natural Wine Party

The eco-focused brands introduce lineups of low-intervention wines from around the world, …

Nov 30, 2021
Dom Pérignon Donates $570,000 to Lady Gaga's Born This Way Foundation

Dom Pérignon Donates $570,000 to Lady Gaga's Born This Way Foundation

Plus, Napa grapegrowers Andy and Betty Beckstoffer donate $1 million to Cal Poly's wine …

Nov 24, 2021
Chance Encounters: Selling the Bidens on Chianti Classico

Chance Encounters: Selling the Bidens on Chianti Classico

Il Molino di Grace co-owner Daniel Grace seizes an opportunity to chat Tuscan wine with …

Nov 23, 2021
Simi Winery Joins Reese Witherspoon’s Book Club

Simi Winery Joins Reese Witherspoon’s Book Club

Reese’s Book Club and Sonoma’s Simi celebrate strong women with a box set perfect for …

Nov 8, 2021
Run-DMC’s Darryl McDaniels Launches Wine Collection

Run-DMC’s Darryl McDaniels Launches Wine Collection

The hip-hop legend is breaking into wine with a Merlot-Cabernet blend and more, with a …

Nov 5, 2021