Winemaker Rudy von Strasser is selling his 35-acre property on Napa Valley’s Diamond Mountain and will shift production of von Strasser Winery to a new location. The sale includes 15 acres of vines, a barrel cave and winemaking facility, plus a private residence. Von Strasser retains ownership of his brands and inventory. The buyer and sales price were not disclosed.
“I’m at that time in your life when you begin to evaluate things,” said von Strasser, 56, who has three children approaching college age. “We wanted to diversify and really couldn’t do anything else because all of our assets were wrapped up in this property.”
Along with his wife, Rita, von Strasser bought the old Roddis Estate Winery on Diamond Mountain in the spring of 1990 and renovated a historic barn to make wine. Located in a large bowl in the mountain, which is also home to Diamond Creek and Reverie wineries, the von Strasser estate vineyard, planted with 12 acres of Cabernet Sauvignon and smaller parcels of Petit Verdot, Malbec and Grüner Veltliner, ranges from 500 feet to 1,000 feet in elevation.
Von Strasser will lease the property from the new owners until the end of 2016, and will continue to make wine and receive visitors until then. He leases and buys fruit from five other vineyards on Diamond Mountain. He will make a Cabernet Sauvignon from the estate vineyard for the last time this year, he said, but will continue producing his remaining five single-vineyard Cabernets from the Diamond Mountain AVA after that.
As for the future, von Strasser owns another vineyard property near Calistoga and said he is exploring options about building a winery there. He admits to having mixed feelings about the sale. His children grew up on the estate. “I’m really proud I had 25 years up there,” he said. “I made my mark.”