Wine Gets a Friend in Cheez-Its

The newest "It" wine pairing comes in a box

Wine Gets a Friend in Cheez-Its
Two great boxes have become one … for a limited time only.
Jul 23, 2019

Some, Unfiltered among them, might say that in the pantheon of food and beverage pairings, no gustatory grouping surpasses that of wine and cheese, challenged only by the likes of Champagne and french fries or, possibly, a seasonal consideration for beer and buffalo wings. These are time-honored pairings, celebrated throughout history, from Pliny the Elder's love of Falernian wine and the diverse cheeses of the Roman Empire to Sir Winston Churchill's passion for Champagne, and Port, and Stilton, and Gruyère … to Doug Flutie's recipe for flaming-hot wings. But the culinary landscape is constantly shifting, and we're always looking for the next big pairing (Doritos and wine still hasn't quite caught on). This week we learned that House Wine, founded by winemaker Charles Smith and one of the brands leading the charge of great value, quality wines in cans and boxes, is pairing up with another classic indulgence that comes in a box: Cheez-Its.

Beginning this Thursday, July 25, at 5 p.m. EST, a limited run of combination House Wine Original Red Blend (a 50-50 Cabernet-Merlot from Chile's Central Valley) and Cheez-It boxes will go on sale at OriginalHouseWine.com for $25 each. (A regular 3-liter box of House Wine goes for about $25 without any Cheez-Its attached, so, you know … this is basically free Cheez-Its, and we're not ones to look a free Cheez-It in the mouth.) “We make wines for people to enjoy anytime and anyplace—just like Cheez-It,” said winemaker Hal Landvoigt in a statement issued by Cheez-It brand owner Kellogg and House Wine, now owned by Seattle's Precept Wine. “I create wines that run the spectrum of flavor—from crisp and bright to savory and spicy. From there, I looked for combinations that complement the real cheese found in each flavor of Cheez-It to make the perfect pairing.”


Enjoy Unfiltered? The best of Unfiltered's round-up of drinks in pop culture can now be delivered straight to your inbox every other week! Sign up now to receive the Unfiltered e-mail newsletter, featuring the latest scoop on how wine intersects with film, TV, music, sports, politics and more.

Unfiltered Cheese Extra, Extra

You Might Also Like

'Prosecco Police' Try to Decline Sparkling Wine 'ATM'

'Prosecco Police' Try to Decline Sparkling Wine 'ATM'

A bar in London pays homage to its previous occupant, a bank, with a whimsical wine …

Feb 21, 2020
No Ménage à Trois, Please, We're British: U.K. Censor Strikes 'Midnight' Wine

No Ménage à Trois, Please, We're British: U.K. Censor Strikes 'Midnight' Wine

A British regulatory agency is not feeling the love for the California brand's less-than-co…

Feb 20, 2020
Resurrecting a Medieval Wine Ship that Carried 200,000 Bottles' Worth of Cargo

Resurrecting a Medieval Wine Ship that Carried 200,000 Bottles' Worth of Cargo

The 100-foot behemoth, lost for half a millennium, will soon be upright again—and gives a …

Feb 14, 2020
Record-Breaking 10-Foot-Tall Bottle Erupts in Enormous Red-Wine Flood

Record-Breaking 10-Foot-Tall Bottle Erupts in Enormous Red-Wine Flood

At a Chinese restaurant in Austria, it took six firefighters to clean up the spill. Could …

Feb 12, 2020
Tiny House Nation Comes to Wine Country

Tiny House Nation Comes to Wine Country

Sutter Home: Project Tiny Home pairs a famed winery and beloved reality show to fight the …

Feb 11, 2020
Oscars Wine Wins: 8,500 Champagne Piper Glasses, Gold Coppola Bottles and Wolfgang Puck Plates Plants

Oscars Wine Wins: 8,500 Champagne Piper Glasses, Gold Coppola Bottles and Wolfgang Puck Plates Plants

We dish on the pours and snacks of the Academy Awards. Plus: Who made a beeline for the …

Feb 10, 2020
WineRatings+

WineRatings+

Xvalues

Xvalues

Restaurant Search

Restaurant Search