Wine Gets a Friend in Cheez-Its

The newest "It" wine pairing comes in a box

Wine Gets a Friend in Cheez-Its
Two great boxes have become one … for a limited time only.
Jul 23, 2019

Some, Unfiltered among them, might say that in the pantheon of food and beverage pairings, no gustatory grouping surpasses that of wine and cheese, challenged only by the likes of Champagne and french fries or, possibly, a seasonal consideration for beer and buffalo wings. These are time-honored pairings, celebrated throughout history, from Pliny the Elder's love of Falernian wine and the diverse cheeses of the Roman Empire to Sir Winston Churchill's passion for Champagne, and Port, and Stilton, and Gruyère … to Doug Flutie's recipe for flaming-hot wings. But the culinary landscape is constantly shifting, and we're always looking for the next big pairing (Doritos and wine still hasn't quite caught on). This week we learned that House Wine, founded by winemaker Charles Smith and one of the brands leading the charge of great value, quality wines in cans and boxes, is pairing up with another classic indulgence that comes in a box: Cheez-Its.

Beginning this Thursday, July 25, at 5 p.m. EST, a limited run of combination House Wine Original Red Blend (a 50-50 Cabernet-Merlot from Chile's Central Valley) and Cheez-It boxes will go on sale at OriginalHouseWine.com for $25 each. (A regular 3-liter box of House Wine goes for about $25 without any Cheez-Its attached, so, you know … this is basically free Cheez-Its, and we're not ones to look a free Cheez-It in the mouth.) “We make wines for people to enjoy anytime and anyplace—just like Cheez-It,” said winemaker Hal Landvoigt in a statement issued by Cheez-It brand owner Kellogg and House Wine, now owned by Seattle's Precept Wine. “I create wines that run the spectrum of flavor—from crisp and bright to savory and spicy. From there, I looked for combinations that complement the real cheese found in each flavor of Cheez-It to make the perfect pairing.”


Enjoy Unfiltered? The best of Unfiltered's round-up of drinks in pop culture can now be delivered straight to your inbox every other week! Sign up now to receive the Unfiltered e-mail newsletter, featuring the latest scoop on how wine intersects with film, TV, music, sports, politics and more.

Unfiltered Cheese Extra, Extra

You Might Also Like

Sarah Michelle Gellar, Franzia Costumes, Haunted Wineries Ring in Hallowine Season

Sarah Michelle Gellar, Franzia Costumes, Haunted Wineries Ring in Hallowine Season

The Vampire Slayer's Apothic adventure, ghostly winery tours, wine flights of fright, …

Oct 22, 2020
Punctured Tanks to Pilfered Grapes, Global Wine Crimes and Blunders Run Rampant

Punctured Tanks to Pilfered Grapes, Global Wine Crimes and Blunders Run Rampant

A Frenchman tries a self-checkout scam with a classified-growth Bordeaux. A famed wine …

Oct 21, 2020
What Do You Drink When You're the President? New Wine Book Tells All

What Do You Drink When You're the President? New Wine Book Tells All

From "Madeira Man" George Washington to JFK's obsession with James Bond–approved Champagne, …

Oct 16, 2020
Wineries and Chefs Gear Up Charity Efforts for California Wildfire Relief

Wineries and Chefs Gear Up Charity Efforts for California Wildfire Relief

Some provided on-the-ground aid to deliver meals amid the blazes, while others are coming …

Oct 15, 2020
Exclusive New Cabernets Pave the Way for 47-Mile Napa Vine Trail

Exclusive New Cabernets Pave the Way for 47-Mile Napa Vine Trail

The just-announced charity wine initiative will give Napa wine lovers a chance to invest in …

Oct 13, 2020
War-Torn Wine, 'Worst' Champagne Harvest: Two Gripping New Wine Documentaries Debut

War-Torn Wine, 'Worst' Champagne Harvest: Two Gripping New Wine Documentaries Debut

Wine and War and Wine Crush (Vas-y Coupe!) , out this week, feature a harrowing journey …

Oct 8, 2020