Virtual Content, Real Wine

Are online wine tastings the future of wine appreciation?

Virtual Content, Real Wine
Senior editor Alison Napjus (David Yellen)
From the Sep 30, 2020, issue

Like most of us, I’ve spent months in my home, watching these unprecedented times unfold. As we creep towards the new normal, I’ve been reflecting on what aspects of quarantine life might change how we live going forward—what niche ideas—concepts we never imagined or that never found a foothold before—will thrive in 2021 and beyond?

Virtual wine tasting is a prime example of an activity that has seen huge growth during the shutdown. Given hesitation over travel and the decidedly non-socially distant structure of live wine tastings, I think we’ll see more and more wineries and retailers supplementing their communication efforts with this approach.

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