Vinexpo Reboots Its Flagship Show in Bordeaux

The wine-industry trade show will include a detailed symposium on climate change and wine
Vinexpo Reboots Its Flagship Show in Bordeaux
The world came to Bordeaux for the last Vinexpo in 2017. (Jean-Bernard Nardeau)
May 7, 2019

Thousands of members of the wine industry will descend on the city of Bordeaux on May 13–16 for the latest iteration of Vinexpo. The wine-and-spirits trade show has reimagined its flagship Bordeaux event, organizing an ambitious symposium on climate change.

"In this highly competitive market, the Vinexpo group chose to make the flagship Vinexpo Bordeaux a more manageable size, whilst capitalizing on its high-level business positioning and strengthening both its appeal and the quality of its content," said Rodolphe Lameyse, Vinexpo's new CEO.

One of the main events of this year will be the "Act for Change" symposium. Winemakers face a multitude of challenges from climate change, which impacts the physiology of the vine and, consequently, the quality of the wines. But the industry is also at the forefront of interdisciplinary programs that combine agronomy, economics, genetics, sociology and enology to find creative solutions for those environmental challenges.


Stay on top of important wine stories with Wine Spectator's free Breaking News Alerts.


Wine Spectator's Dana Nigro will moderate a panel titled "The Impact of Climate Change on Vineyard Management and Winemaking," asking, "How can research and technologies support producers in their evolution and adaptation strategies?" Panelists include Katie Jackson of Jackson Family, Miguel Torres Maczassek of Familia Torres, and Pau Roca, director general of the International Organization of Wine and Vine (OIV).

"It's the first time we've had this kind of event," said Lameyse. "We believe it will be a great success. Climate change is not only relevant for the wine industry, but also for the public."

The symposium will also take a close look at how a declining water supply, extreme weather events and rising temperatures impact global vineyards, as well as the impact of climate change on the wine economy, with strategies for integrating climate change into a business strategy. Experts include leading economists, producers and research scientists.

Courtesy Vinexpo
Vinexpo's new CEO, Rodolphe Lameyse.

Although Vinexpo has scaled back the size of the trade show, they still expect 1,600 exhibitors from 29 countries, including first-timers Sweden, Turkey and Vietnam. Their popular WOW! (World of Organic Wines) event is back, showcasing 150 producers from nine countries. And in response to the growth of e-commerce and direct sales, there will be a talk by the CEOs of Vivino, Alibaba Tmall, Tannico, IWSR and Le Petit Ballon.

The symposium is meant to give the flagship Bordeaux show a unique identity, as it has lost attendance to other trade shows, particularly the German trade show powerhouse ProWein. "We provide business intelligence, business networking and a business-friendly environment," said Lameyse. "It's a good opportunity for doing business in a relaxed way—this isn't about elevator pitches." According to Lameyse, they will implement this kind of differentiation and reinvention worldwide. The same kind of rebranding is underway for the other Vinexpo shows in New York, Hong Kong, and soon Shanghai (October 2019) and Paris (January 2020).

Environment Climate Change Winery Purchases and Sales France News

You Might Also Like

Oregon's Evenstad Estates Buys Burgundy Domaine and Vineyards

Oregon's Evenstad Estates Buys Burgundy Domaine and Vineyards

The owners of Domaine Serene are adding 15 acres in the Côte de Nuits to their growing …

Jun 18, 2021
Grand Award Winner Eleven Madison Park Returns with Plant-Based Menu

Grand Award Winner Eleven Madison Park Returns with Plant-Based Menu

The New York destination is back, with a twist. Plus, Stephanie Izard’s Girl & the Goat …

Jun 17, 2021
Wine Spectator's 40th Annual New York Wine Experience Is Sold Out

Wine Spectator's 40th Annual New York Wine Experience Is Sold Out

The wine world's signature event will be held at the Marriott Marquis in Times Square from …

Jun 16, 2021
The Future Is ‘Collective’ for Napa Valley Vintners

The Future Is ‘Collective’ for Napa Valley Vintners

Collective Napa Valley, a year-round philanthropy program, will replace the discontinued …

Jun 15, 2021
Instagram Live Chats: View Wine Spectator's Upcoming Schedule

Instagram Live Chats: View Wine Spectator's Upcoming Schedule

Our next two episodes feature Harmon Skurnik of Skurnik Wines and winemaker Jean Hoefliger

Jun 21, 2021
SND: U.S. and E.U. Suspend Tariffs in Aerospace Dispute for 5 Years

SND: U.S. and E.U. Suspend Tariffs in Aerospace Dispute for 5 Years

President Joseph Biden's administration lifts 25 percent tariffs on wines, spirits and …

Jun 15, 2021