The Spawn of Sideways

From the Jun 15, 2005, issue
Thanks to Sideways' award-season blitz, companies near and far are jumping on the marketing bandwagon. Constellation Brands set up displays of its recently acquired Robert Mondavi Private Reserve line in grocery and wine stores alongside the newly released Sideways DVD, which contains coupons and a chance to win a "Sideways tour of Napa Valley.

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