The Mother of Direct-Trade Coffee

The Mother of Direct-Trade Coffee
Thaleon Tremain, CEO, and Ed Alagozian, Director of Coffee, watch roasted Guatemala coffee beans from the new roasting machine cool at Pachamama Coffee Cooperative. (Paul Kitagaki Jr./The Sacramento Bee/Zuma Press)
Sep 30, 2016

In the mountains of Guatemala, the coffee beans of the Manos Campesinas cooperative grow. That aromatic, rich coffee has a satisfying mouthfeel that lingers. This coffee is unusual in another way: The beans are roasted and sold by Pachamama Coffee Cooperative, a fair-trade company that is redefining the scope of "direct-trade" coffee. Wine Spectator's Mark Pendergrast explains.

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