The House That White Zinfandel Built

How the Trinchero family of Sutter Home Winery made a fortune from a fluke
May 15, 1994
May 15, 1994 The House That White Zinfandel Built How the Trinchero family of Sutter Home Winery made a fortune from a fluke By Robyn Bullard In 1981, brothers Louis and Roger Trinchero of Sutter Home arrived at a sales meeting with their national representative, Vintage Wine Merchants, with a plan to double production of their white Zinfandel wine, from 15,000 to 30,000 cases.

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