Silver Lining Playbook

An entrepreneur’s journey

Silver Lining Playbook
Alexandra Schrecengost left her job in corporate wine marketing to found two inclusive virtual companies. Now she has also launched her own red wine and olive oil labels. (Evan Sung)
From the Apr 30, 2022, issue

During the COVID pandemic, Alexandra Schrecengost gave up corporate wine marketing and combined passion and purpose to found two inclusive virtual companies in 2020. Wine Spectator senior editor MaryAnn Worobiec traces the entrepreneur's journey, as she grew her offerings from virtual wine and beer tastings and cooking classes to corporate gifting of artisan prodcuts to the launch of her own Zinfandel and olive oil labels.

Member-Only Content

Premium Subscription

Join today and get immediate access to this article, and to our entire database of more than 400,000 wine ratings. It only takes moments—but it will help you drink better all year long.

Start Free 30-day Trial

Already a member? Sign In

You Might Also Like

Oregon Pinot Noir Star Lynn Penner-Ash Moves On

Oregon Pinot Noir Star Lynn Penner-Ash Moves On

The Willamette Valley icon retires after four decades in the wine business

Sep 22, 2022
An Artistic Approach to Wine at the Modern

An Artistic Approach to Wine at the Modern

Arthur Hon shares his creative perspective at New York’s most iconic museum restaurant

Sep 22, 2022
An American in Provence—Act III

An American in Provence—Act III

He restored Miraval before it attained celebrity rosé fame. Since then, he’s done much, …

Sep 16, 2022
Randall Grahm Goes Doon a New Road

Randall Grahm Goes Doon a New Road

Grahm's latest wine venture has philosophical questions at its root

Oct 15, 2022
Trisha Yearwood

Trisha Yearwood

The singer, actor and entrepreneur talks wine, food and more

Oct 15, 2022
Sonoma’s Storyteller

Sonoma’s Storyteller

Robert Kamen is one of Hollywood’s most prolific screenwriters, but his greatest challenge …

Oct 15, 2022