Run-DMC’s Darryl McDaniels Launches Wine Collection

The hip-hop legend is breaking into wine with a Merlot-Cabernet blend and more, with a portion of proceeds going to his Felix Organization charity

Run-DMC’s Darryl McDaniels Launches Wine Collection
Darryl McDaniels of Run-DMC performs onstage at the 62nd Grammy Awards in 2020. (Jeff Kravitz/FilmMagic)
Nov 5, 2021

From Jay Z’s Champagne to Snoop Dogg’s Cali Red to Post Malone’s Provence rosé to Raekwon’s Lambrusco to E-40’s sparklers, wine and hip-hop are fast becoming a classic collab. Now, legendary rapper, Run-DMC co-founder and comic book publisher Darryl “DMC” McDaniels is joining the party with his Darryl Mack Cellars collection, made by New Jersey’s Old York Cellars.

“Darryl views wine and food as part of his bigger vision of bringing people together,” Old York Cellars founder David Wolin told Wine Spectator via email. “[We] and Darryl share this passion for bringing wine to a wide range of people. We believe that wine should unite people and not serve as another division in society.”

DMC comics author Amy Chu is a member of Old York Cellars’ wine club, and she introduced McDaniels to the winery earlier this year; there was an instant connection. “Some of the initial concepts behind Darryl Mack Cellars can be traced back to that initial conversation,” said Wolin.

McDaniels launched his wine collection in October with three 2020 wines priced at $24 each; the grapes are entirely sourced from Old York Cellars vineyard in Ringoes, N.J. The red, sporting DMC’s signature hat and thick-framed glasses on the label, is a blend of Merlot, Cabernet Sauvignon, Cabernet Franc and Chambourcin. An off-dry white blend of Pinot Gris, Sauvignon Blanc and Chardonnay, and a semi-sweet rosé each feature iterations of McDaniels’ comic-book superhero alter ego on the label.

The Darryl Mack Cellars box set of wines.]
The Darryl Mack Cellars box set (Courtesy of Old York Cellars)

The wines are also available packaged with chocolates and desserts. “Darryl collaborated with our winemaking team to select from wines already in production,” Wolin said, “and together we paired them with some of [his] favorite flavors.”

But Darryl Mack Cellars isn’t just about the wine. Five percent of sales will go to the Felix Organization, a non-profit founded by McDaniels and Emmy-winning casting director Sheila Jaffe in 2006 to create inspiring experiences and opportunities for children in foster care. “The heart of this collection came from Darryl’s passion for philanthropy,” said Wolin.

This is Old York Cellars’ first celebrity collaboration, and Wolin revealed that his winemaking team is already working with McDaniels on their 2021 wines. “Darryl brings high energy and natural charisma into every project, so it has been a true pleasure to work with him,” Wolin said. “[He’s] also a tastemaker with a dynamic personality, so our winemaking teams have enjoyed working closely with him to understand and interpret his tastes and preferences and translate that vision into the wines.”


Enjoy Unfiltered? The best of Unfiltered's round-up of drinks in pop culture can now be delivered straight to your inbox every other week! Sign up now to receive the Unfiltered e-mail newsletter, featuring the latest scoop on how wine intersects with film, TV, music, sports, politics and more.

Unfiltered charity-events music musicians-singers performers

You Might Also Like

Cuban Artist Wins 4th-Annual $25,000 Pommery Prize

Cuban Artist Wins 4th-Annual $25,000 Pommery Prize

At New York’s Armory Show, Champagne Pommery America president Mailys Vranken honored …

Sep 20, 2022
Brad Pitt and Partners Sued for $250 Million in Damages in Château Miraval Dispute

Brad Pitt and Partners Sued for $250 Million in Damages in Château Miraval Dispute

A countersuit filed by Angelina Jolie's former company accuses Pitt of wasting millions in …

Sep 19, 2022
Smooth Duet: Usher and Rémy Martin Cognac

Smooth Duet: Usher and Rémy Martin Cognac

A very limited production of special edition Usher x 1738 A.I. Powered Rémy Martin Accord …

Sep 6, 2022
House Wine of the Dragon

House Wine of the Dragon

Which red wines should you pair with HBO’s Game of Thrones prequel?

Aug 22, 2022
Rocca delle Macìe Celebrates ‘Trinity’ Westerns with Special-Edition Magnums

Rocca delle Macìe Celebrates ‘Trinity’ Westerns with Special-Edition Magnums

The Chianti Classico estate recently honored its film producer founder and his smash-hit …

Aug 17, 2022
Meet the Hampton Water Rosé Cocktail Champion

Meet the Hampton Water Rosé Cocktail Champion

Jon Bon Jovi crowns Chicago’s Nigal Vann winner of the first Rosé Rock Star cocktail …

Aug 12, 2022