Rapper-Vintner Post Malone Gets Hands-On in Provence Wildfire Recovery

The Grammy-nominated artist and Maison No. 9 founder visited the hard-hit wine region in southern France to assess the damage and support local firefighters

Rapper-Vintner Post Malone Gets Hands-On in Provence Wildfire Recovery
Maison No. 9 founder Post Malone hosted firefighters at Ultimate Provence winery to thank them for their courageous work controlling the region's recent wildfires. (The Lede Company)
Sep 13, 2021

Hip-hop star, actor and vintner Post Malone flew to France last month after wildfires swept through parts of Provence and burned thousands of acres in the French wine region best-known for rosé. The flames reached Château de Berne, from which some of the grapes for Malone's Maison No. 9 rosé are sourced. Malone and his business partner James Morrissey assessed the damage (which was minimal and did not impact production) and thanked the local fire department.

"We invited the local firefighters to join us for dinner at the Ultimate Provence winery, as we wanted to thank them in person for their courageous efforts in saving not only our vines, but also so many people’s lives locally," Morrissey told Wine Spectator via email. "It made us realize who the real heroes were this summer: those brave men and women who risk their lives every year to keep both people and the land safe."

 Post Malone's Maison No. 9 is a partnership between Malone, winemaker Alexis Cornu of Château de Berne, entrepreneur James Morrissey and Malone's longtime manager Dre London
Maison No. 9 is a partnership between Malone, winemaker Alexis Cornu of Château de Berne, entrepreneur James Morrissey and Malone's longtime manager Dre London. (Maison No. 9)

Morrissey added that while the fires caused damage to winery facilities, Maison No.9's partners at MDCV (the collective that owns Château de Berne, Château des Bertrands, Château St.-Roux and Ultimate Provence) were well-prepped in combating the destruction. Maison No. 9 is on track to meet 2021 production goals and release its third vintage next year.

"When we saw the damage in real life over the past few weeks, it really made us hyper-aware of the devastation being fueled by global warming," Morrissey added. "It’s something we are going to remain very conscious of as we continue to build out our business."


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