Post Malone Announces Next Summer Hit: His New Rosé

The Grammy-nominated hip-hop star has partnered with a Provence wine hitmaker on his new label, Maison No. 9. Here's how it came together

Post Malone Announces Next Summer Hit: His New Rosé
Hollywood's Saignée: Post Malone (center) rides into rosé with his business partners, entrepreneur James Morrissey (left) and manager Dre London (right). (Courtesy of E. & J. Gallo Winery)
May 13, 2020

Pink wine is about to go Platinum: Rapper Post Malone has announced the launch of his long-rumored Maison No. 9 wine. The Provence rosé, a collaboration with winemaker Alexis Cornu of Château de Berne (an up-and-coming hitmaker in his own right in the wine world), entrepreneur James Morrissey of Global Brand Equities and Malone's longtime manager Dre London, will be available online and in stores next month. Coming off a sold-out tour for his latest album, Hollywood’s Bleeding, the six-time Grammy nominee is clearing the stage for his wine debut.

Post Malone and wine bottle
Post Malone perhaps contemplates "wine"/"No. 9" rhymes. Right: The new bottle (Courtesy of E. & J. Gallo Winery)

“It’s a nice switch-up and I have been thinking about doing my own wine for a while,” Malone said in a press release. Morrissey told us he approached Malone with the idea over dinner at the Nice Guy restaurant in L.A., the night before Malone was to perform with the Red Hot Chili Peppers at the 2019 Grammy Awards. Seven days later, the pair were on a flight to France to sketch up plans. The rapper put time into the mixing sessions: In between tour dates last year, he traveled to the winery again and sampled over 50 blends until Maison No. 9 found its recipe of 45 percent Grenache, 25 percent Cinsault, 15 percent Syrah and 15 percent Merlot. The wine will be exclusively distributed by E. & J. Gallo Winery.

“A great deal of focus and thought went into the creation of the Maison No. 9 rosé,” Roger Nabedian, senior vice president of Gallo’s premium wine division, told Unfiltered via email. As Morrissey put it, “We want to bring excitement to people while the world is at a standstill.”


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Unfiltered Musicians / Singers Rosé Provence

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