Pats Pop Belaire at Super Bowl LIII

Bill Belichick, Tom Brady and the New England Patriots celebrated their Super Bowl LIII win with Luc Belaire sparkling wine
Pats Pop Belaire at Super Bowl LIII
Is that Gïk?! (Elsa/Getty Images)
Feb 4, 2019

Super Bowl LIII was decidedly low on explosive touchdown plays, but with plenty of sparkling wine on ice, the New England Patriots' championship celebration was no less sweet. (Or was it actually "dry"?) An inside source (aka a representative from importer Sovereign Brands) tells Unfiltered that the Pats were supplied with 100 bottles of Luc Belaire brut sparkling wine for the big game. If the name "rings" a bell, that's because the 2018 NBA Champion Golden State Warriors were spraying it all over their fans in Oakland last summer.

Courtesy of Luc Belaire
Not pictured: Bill Belichick's disapproval.

Owner Robert Kraft also broke out cigars in the locker room—and not just any cigars. These were Padrón 50th Anniversary cigars, packed inside a special Patriots-themed version of the Padrón 50th Anniversary Limited Edition humidor. (Sister publication Cigar Aficionado has the full story.)

Whether it was just because the Patriots know how to act like they've been there (five times) before, or just the result of a real slog of a contest, there wasn't a great deal of shouting or bottle-spraying going on in the locker room after the game. Unfiltered, for one, tips our glass: Nothing makes us sadder than wine on the floor.


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