NBA’s Seth Curry Joins All-Star Oregon Pinot Team with New Wine

The Philadelphia 76er partnered with Oregon's Maysara winery to make a Pinot Noir benefiting Social Change Fund United. Plus, Ferrari Trento teams with racing's W Series

NBA’s Seth Curry Joins All-Star Oregon Pinot Team with New Wine
Philadelphia's Seth Curry and Portland's Carmelo Anthony compare notes on Oregon Pinot Noirs. (Abbie Parr/Getty Images)
Jul 12, 2021

From Channing Frye to CJ McCollum to Moe Harkless, the Portland Trail Blazers have been producing top-level wine talent off the court. It's no surprise when you have the bustling wine region of Willamette Valley in your backyard. And now, former Blazer and current Philadelphia 76er Seth Curry is joining basketball's elite wine circle.

Curry, who spent the 2018-’19 season in Portland, recently partnered with Oregon's Maysara winery to make Triskelion Pinot Noir McMinnville Momtazi Vineyard 2016 ($34), with 10 percent of proceeds going to Social Change Fund United (SCFU). The charity, which supports underrepresented communities of color, was founded by NBA stars (and wine lovers) Carmelo Anthony, Chris Paul and Dwyane Wade.

According to Curry's wife, Callie, who also serves on the SCFU advisory council, moving to Portland turned Curry onto the local wine scene and into a serious collector. "He was introduced to Oregon Pinots and it's been his go-to ever since," Callie told Wine Spectator via email. "After visiting Maysara and learning more about their process he has paid much more attention to the labels on wines." Callie adds that her husband also enjoys bold Cabernets (something his older brother and three-time NBA champ Steph and sister-in-law Ayesha are known to enjoy as well).

Maysara was founded by Moe Momtazi, an Iranian immigrant who moved his family to Oregon in 1990 to pursue winemaking. This is Momtazi’s first partnership with a professional athlete, but he has previously teamed with local universities and community programs to support student funding, immigration counseling and other advocacy efforts, which helped make this charitable partnership an easy fit.

According to Maysara president of sales and Moe’s daughter Naseem Momtazi, Seth and Callie Curry tasted through a range of Maysara library wines before arriving at the 2016 Triskelion. "We had been approached to work with other athletes who wanted to start their own wine label, but it is incredibly hard to find people that are authentic and have a true passion for creating," Naseem told Wine Spectator via email. "They’re an incredibly humble family and we all hit it off right away through our shared values and beliefs, making this partnership possible.”


 W Series CEO Catherine Bond Muir
W Series CEO Catherine Bond Muir

Ferrari Trento Adds W Series to Its Elite Racing Partners

In the worlds of elite racing, gas fuels the race cars, wind drives the yachts, and Ferrari Trento fuels the celebrations!

Adding to its growing list of sponsees, the Italian sparkling wine brand recently announced a new partnership with the W Series, an international single-seat motor racing championship for female drivers.

“It is with great pride that we round out our presence in the racing world through this partnership with W Series,” said Ferrari Trento president and CEO Matteo Lunelli in a statement. “We advocate for female leadership and empowerment, causes which must be furthered by raising up women in sport as well as in other sectors.”

W Series, which was founded in 2019, has recently partnered with Formula 1 racing, a move that puts all-female racing on an even bigger stage. “W Series has much to celebrate this year as we embark on our landmark partnership with Formula 1, which will see our female racing drivers go wheel-to-wheel at some of the world’s most iconic circuits," said W Series CEO Catherine Bond Muir.

Ferrari Trento became the official toast of Formula 1 earlier this year, a sponsorship Muir is excited to share. “Having an existing F1 partner come on board is the latest endorsement of W Series’ mission, and I am delighted that Ferrari Trento has recognized the value of aligning with us.”

The top three drivers of the eight-week W Series season will celebrate by spraying a large-format bottle of Ferrari Trentodoc from the winner's podium, while spectators will stay dry and enjoy their bubbles in a more traditional fashion.


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