Champagne giant Moët & Chandon has a long history of sharing stories with some of the world's biggest stars. For its new Greatness Under Pressure campaign, the luxury brand partnered with NBA vet Carmelo Anthony, WNBA champ Sue Bird, jeweler Jason Arasheben (aka Jason of Beverly Hills) and fashion designer Don C to celebrate their milestones.
The campaign’s videos feature the stars talking about their "under pressure" moments and what greatness means to them (while popping Champagne, of course). For Moët & Chandon, partnering with Melo couldn't have come at a better time.
"When given the opportunity to come on board as the official Champagne of the NBA for the 2020-’21 season, we were excited to share a little bit more of the magic of Champagne, and tell a story that resonates with our consumers," Anne-Sophie Stock, U.S. vice president at Moët & Chandon, told Wine Spectator via email. "Carmelo in particular is not only a wine lover and connoisseur, but someone who represents resilience, determination and perseverance."
Anthony’s achievements as a board member of the National Basketball Social Justice Coalition, along with his charitable foundation and his work with the Social Change Fund United (a program started with fellow players Dwyane Wade and Chris Paul), made him particularly attractive to Moët & Chandon.
"Like a fine wine, [Anthony’s] storied career transcends multiple generations of NBA talent, and he is still dominating on the court today," Stock said. "There is no better way to toast to those achievements than with a bottle of Moët & Chandon, and it’s indeed pressure that gives Champagne that pop we all know and love."
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