Late, Great Designer Milton Glaser Also Created 'Wine Spectator' Covers

The prolific artist, who died last month at 91, designed the "I Heart NY" logo, psychedelic posters for Bob Dylan—and whimsical covers of this very magazine. Here's a gallery of some throwback favorites

Late, Great Designer Milton Glaser Also Created 'Wine Spectator' Covers
"An unusual bottle design," is how Milton Glaser's design partner Walter Bernard described the Jan. 31, 1998, "Editors' Picks" cover. Right: Glaser in the studio where he was still working in his 90s. (Designed by Milton Glaser and Walter Bernard / Photo by Leo Sorel)
Jul 9, 2020

On June 26, his 91st birthday, celebrated graphic designer Milton Glaser died, leaving a six-decade-plus legacy of iconic and eye-catching art. From his Manhattan studio, Glaser created posters for Bob Dylan and Aretha Franklin, logos for Brooklyn Brewery, DC Comics and New York City itself: the world-famous "I Heart NY." In the realm of publishing, he was best known as a co-founder of New York magazine, but Glaser's visual wit and whimsy also graced the covers of one of your favorite reads: Wine Spectator.

“He loved working and solving problems with good humor,” Walter Bernard, Glaser’s design partner, told Unfiltered via email. “He was always ready for the challenge, and it never stopped him from saying, ‘Let’s have lunch.’” In the late 1990s, Marvin R. Shanken, editor and publisher of Wine Spectator, invited the pair to put their imaginations to wine. The result was several covers published in 1998 with imaginative twists on topics like California Chardonnay and "A World of Values."


A selection of covers designed by Milton Glaser and Walter Bernard

Wine Spectator cover designed by Milton Glaser Wine Spectator cover designed by Milton Glaser Wine Spectator cover designed by Milton Glaser Wine Spectator cover designed by Milton Glaser


“The first, basically designed by Milton himself, was called ‘Editors' Picks,’” said Bernard, describing the Jan. 31, 1998, cover. “[It] showed all the categories of wines rated on an unusual bottle design.” For the May 15, 1998, global values issue, the designers conceived a vision of wine bottles labeled with atlas-style maps, explained Bernard. The "Encyclopedia of California Wine” issue (Dec. 15, 1998) resembles the classic leatherbound reference book: "We designed this cover to depict a more scholarly, authoritative look," said Bernard.

Wine had a personal place in the late designer’s life. According to Bernard, not only did Glaser enjoy cooking and food, his dinners were regularly joined by a wine match, with northern Italian reds being his own top picks. “Having spent a Fulbright year in Italy and spending much time in France, how could he not develop a taste for good wine?” said Bernard.

“Milton’s iconic images will be with us for a long, long time,” Bernard continued; Glaser even received the National Medal of Arts from President Barack Obama in 2009, the first graphic designer to earn the honor. “We will miss his wisdom, his optimistic outlook and his passion for life and work.” A passion paired, from time to time, with a glass of wine.


Enjoy Unfiltered? The best of Unfiltered's round-up of drinks in pop culture can now be delivered straight to your inbox every other week! Sign up now to receive the Unfiltered e-mail newsletter, featuring the latest scoop on how wine intersects with film, TV, music, sports, politics and more.

Unfiltered Art Artists

You Might Also Like

Shipping Crates, Historic Cottages, Tiny Houses Transformed into Winery Hotels

Shipping Crates, Historic Cottages, Tiny Houses Transformed into Winery Hotels

From California to Spain, wineries are turning all kinds of surprising things into stylish …

Aug 3, 2020
French Researchers Unlock a Secret to Wine Bitterness: Oak Barrels

French Researchers Unlock a Secret to Wine Bitterness: Oak Barrels

A study (and a very unpleasant blind tasting) reveals how one chemical compound in oak …

Jul 30, 2020
France's 8-Year-Olds Head Off to Wine School

France's 8-Year-Olds Head Off to Wine School

Through field trips and kid's passes, a château and the Cité du Vin museum are showing the …

Jul 28, 2020
Marcus Samuelsson, Michael B. Jordan, Bill Clinton Serve Up TV Special for Harlem Fundraising

Marcus Samuelsson, Michael B. Jordan, Bill Clinton Serve Up TV Special for Harlem Fundraising

The acclaimed Red Rooster chef co-produced the Harlem Serves Up! segment, raising $200,000 …

Jul 22, 2020
Winemaker Margaux Alvarez also Crushes Opponents on 'Titan Games' Show

Winemaker Margaux Alvarez also Crushes Opponents on 'Titan Games' Show

The Paso Robles wine pro eschews the easy route in her Utah home vineyard and on the …

Jul 21, 2020
Cameron Diaz Brushes Up on Organic Farming for Launch of New Wines

Cameron Diaz Brushes Up on Organic Farming for Launch of New Wines

The actor teamed with fashion entrepreneur Katherine Power to create the Avaline French …

Jul 17, 2020