If you’re going to enjoy a glass of rosé on a hot summer eve this August, why not make it a rosé that combats hunger and hardship? For the month of August, Hampton Water, the rosé collaboration between rock icon Jon Bon Jovi, his son, Jesse Bongiovi, and Languedoc winemaker extraordinaire Gérard Bertrand, is donating $1 per bottle sold to chef José Andrés' World Central Kitchen, the global hunger-aid organization that has provided more than 25 million meals in 400-plus cities to people in need during the COVID-19 pandemic.
To help really get things going, Jon Bon Jovi will perform a live concert this Friday, Aug. 14, airing at 7 p.m. ET on the Hampton Water Facebook page and iHeartRadio stations. The father-and-son business partners will also hold an interactive pre-show tasting at 6:30 hosted by Live Nation.
"When the pandemic started and people were struggling across the country, we knew we needed to do something to help,” Bongiovi told Unfiltered via email. “World Central Kitchen has created an amazing pathway to not only help those in need, but also bring out-of-work restaurants much-needed business. For us, this partnership was a no brainer." Part of WCK's approach involves paying restaurants whose businesses have suffered during the pandemic to cook for their communities, and all the proceeds from the Hampton Water fundraiser will support Black-owned businesses. Grab a bottle, and enjoy a little acoustic action this weekend.
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