Italian Pinot Grigio Now the No. 1 Imported Wine Type in U.S.

The varietal far surpassed Chardonnay and Merlot, according to Impact Databank's 2002 U.S. Wine Market report.
Aug 13, 2002

In the United States, consumption of Pinot Grigio from Italy surged 39 percent, to 5 million cases in 2001, and more than 6 million cases of the wine are expected to be sold this year, according to extensive research on wine imports in the 2002 edition of The U.S. Wine Market: Impact Databank Review and Forecast, being released later this month. Those numbers make Italian Pinot Grigio the best-selling type of imported table wine in the country.

Last year, Italian Pinot Grigio surpassed imports of Merlot and Chardonnay from various origins, and sold twice as much as the next-largest single type, Australian Shiraz. Pinot Grigio garnered 11 percent of total consumption of imported table wine in 2001, and is expected to account for 12 percent of the total in 2002, reports Impact Databank, which is owned by M. Shanken Communications, the parent company of Wine Spectator.

Despite the recent excitement behind Australian wines, which made up the hottest sales category globally in 2001, Italian Pinot Grigio's light, crisp taste has become a favorite alternative to Chardonnay.

Among Italian brands of Pinot Grigio sold in the United States, double-digit growth in 2001 came from Cavit, Bolla, Folonari, Santa Margherita, Ecco Domani, MezzaCorona, Bella Sera and Casarsa.

The annual U.S. Wine Market report analyzes the latest trends in the wine industry. With more than 400 tables, graphs and maps, the new 2002 edition examines wine consumption by type, origin, state and color. The data encompass results through 2001 and projections through 2010.

The study also provides volume data for more than 400 brands (comprising more than 90 percent of the market) and ranks the top 100 wine brands, as well as the top 25 wine marketers. The report includes an analysis of wine industry retail sales and advertising expenditures; exclusive price/volume scattergraphs by company, brand and type; consumption data by state; demographic profiles of wine drinkers; a look at global wine consumption; lists of the leading international brands and marketers; and much more.

Impact Databank also produces The U.S. Beer Market, The U.S. Distilled Spirits Market and The Global Drinks Market. The wine, beer and spirits reports are priced at $895 each, with discounts for volume purchases and for complete sets. The global drinks report is priced at $2,495.

To order a copy of The U.S. Wine Market, or to obtain a table of contents and further information about the report, contact Joshua Opperman by mail at M. Shanken Communications, 387 Park Avenue South, New York, NY 10016; by phone at (212) 684-4224, Ext. 339; by fax at (212) 779-3366; or by e-mail at jopperman@mshanken.com. To print out an order form, click here.

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Read more of Impact Databank's recent research on the wine market:

  • June 19, 2002
    U.S. Wine Consumption Up 1 Percent Last Year

  • March 12, 2002
    Global Wine Consumption Increases to 2.55 Billion Cases in 2001

  • March 5, 2002
    Brandy Consumption Up 5 Percent in 2001

    Read more about growth in domestic Pinot Grigio:

  • Aug. 5, 2002
    Pinot Gris, Pinot Grigio: Whatever Its Name, Its Popularity Is Growing
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