Is the price listed on wine reviews the retail price?

Ask Dr Vinny

Hello there! I'm Dr. Vinifera, but you can call me Vinny. Ask me your toughest wine questions, from the fine points of etiquette to the science of winemaking. And don't worry, I'm no wine snob—you can also ask me those "dumb questions" you're too embarrased to ask your wine geek friends! I hope you find my answers educational, empowering and even amusing. And don't forget to check out my most asked questions and my full archives for all my Q&A classics.

Dear Dr. Vinny,

What is the "release price” listed with a Wine Spectator wine review? Is it the price per bottle, price per case or price per liter?

—Arturo, New York

Dear Arturo,

Unless stated otherwise, the price listed in a Wine Spectator wine review is the suggested retail price per standard 750ml bottle as provided by the producer or importer, rounded to the nearest whole dollar. In cases where the producer or importer does not supply a suggested price, we indicate that the price is not available (NA). Of course, you might find a lower or higher price for a given wine, depending on your market.

Some wines, however, are not sold in 750ml bottles, and in those cases, the listed price in a Wine Spectator review is accompanied by a specific volume.

—Dr. Vinny

Ask Dr. Vinny

More In Dr. Vinny

What is malolactic fermentation, and why do winemakers use it?

Wine Spectator's expert Dr. Vinny explains the wine science behind the bacterial conversion …

Feb 6, 2023

What is the benefit of “keeping wine on the dregs”?

Wine Spectator's expert Dr. Vinny explains what a wine's "dregs" are and why some wines …

Jan 30, 2023

How do you soften a hard cork?

Wine Spectator's expert Dr. Vinny explains what happens after a wine bottle is opened, and …

Jan 24, 2023

How long can Champagne be stored in a wine cooler?

Wine Spectator's expert Dr. Vinny explains what happens as sparkling wine ages, how long it …

Jan 17, 2023

I shook a bottle of wine with sediment and now it's cloudy. Is it ruined?

Wine Spectator's expert Dr. Vinny explains where sediment comes from, and what to do if …

Jan 9, 2023

Can a cork-tainted bottle of wine cross-contaminate other bottles in my cellar?

Wine Spectator's expert Dr. Vinny explains how and when cork taint or TCA contamination …

Jan 3, 2023