The name Ferrari may evoke images of fast cars rather than Cantine Ferrari, the winery at the edge of the northeastern city of Trento. At 110 years old, Ferrari is Italy's largest, oldest and most celebrated producer in the Champagne style. In the past century it has grown from a boutique label to a pioneering producer of about 375,000 cases, including vintage wines comparable to some of the most prestigious and more expensive names in Champagne. Yet almost all of Ferrari's product has stayed in Italy. Now, the third generation of the Lunelli family to run the winery has made it its mission to take Ferrari to the world. Wine Spectator's Robert Camuto reports.
From the Apr 30, 2013, issue