Family Man

Wine Importer William Deutsch earns Wine Spectator’s Distinguished Service Award for 2009
From the Nov 15, 2009, issue

At Christmastime in 1997, Bill Deutsch was lying next to the pool at his Florida vacation home with his son Peter when he made a declaration regarding their family wine import business: "I think it's time we got into Australian wine," he said.

That year, Americans drank 2.8 million cases of Australian wine, just over 6 percent of all wine imports. Deutsch teamed up with Casella Wines, a family business in New South Wales, and together they created a brand called Yellow Tail. In 2008, Yellow Tail alone sent 8.4 million cases to the United States, making it the leading imported wine in America.

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