Dom Pérignon Goes Gaga

Champagne’s Dom Pérignon, the luxury label made by Moët & Chandon, has announced a two-year creative partnership with singer-songwriter-actress Lady Gaga

Dom Pérignon Goes Gaga
Proceeds from sales of the Dom Pérignon x Lady Gaga bottles will benefit Gaga’s Born This Way Foundation. (Nick Knight)
Apr 15, 2021

One of France's iconic Champagne brands has announced a new pairing, with one of the world's icons of the performing arts: Dom Pérignon, the luxury label made by Moët & Chandon, has entered a two-year creative partnership with singer-songwriter-actress Lady Gaga.

To kick off the affiliation, 110 large-format 3-liter jeroboams of Dom Pérignon Brut Rosé Champagne 2005 (95 points, $320 per 750ml on release in 2017) will be sold privately and at flagship Dom Pérignon locations. Each jeroboam is encased within a sculpture designed by Lady Gaga in collaboration with artist Nicola Formichetti, a creative consultant to Haus of Gaga since 2009, among other artistic endeavors. The iridescent sculpture was designed to reflect the flow and movement of a magnetic dress, while its various ruby-hued shades mimic the vibrant, deep pink color of the 2005 Dom Pérignon rosé.

Dom Pérignon’s profits from the sale of the limited-edition bottlings will be donated to Lady Gaga’s Born This Way Foundation. Established by Lady Gaga with her mother, Cynthia Germanotta, in 2011, the Born This Way Foundation supports mental health initiatives for at-risk young people, working to create a kinder and braver world through campaigns and programs such as Channel Kindness or #BeKind21 events.

 Lady Gaga poses in a lavendaer gown for her artistic campaign with Dom Pérignon Champagne
Lady Gaga offers us a glimpse of her Dom Pérignon "Queendom." (Nick Knight)

The unveiling of the Lady Gaga–designed jeroboam sculpture is only the opening salvo in Dom Pérignon’s partnership with the Grammy and Oscar winner. Although no further activities have been detailed, the Champagne producer’s recent announcement teased “The Queendom,” and included a statement from photographer and director Nick Knight.

“My desire was to create a burst of positive fantasy—a beautiful world that exists only in people’s imaginations," reads Knight’s explanation of The Queendom. "Fantasy is such an important part of our lives; it makes us dream and fuels our creativity. And right now, the world needs celebration. I wanted to create something which would touch people across many different cultures, for its joie de vivre, its energy, its rush of fantasy and celebratory visions.”

We're not sure what to expect next, but rest assured that if it involves Lady Gaga and a glass of Dom Pérignon, we'll be there.


Enjoy Unfiltered? The best of Unfiltered's round-up of drinks in pop culture can now be delivered straight to your inbox every other week! Sign up now to receive the Unfiltered e-mail newsletter, featuring the latest scoop on how wine intersects with film, TV, music, sports, politics and more.

Unfiltered Actors Artists Charity Events Film / TV Musicians / Singers Champagne France

You Might Also Like

Wine and Dine Like the Doggfather: Snoop Dogg’s Recipes Go Digital

Wine and Dine Like the Doggfather: Snoop Dogg’s Recipes Go Digital

Meal-planning app eMeals is bringing the hip-hop legend’s cookbook recipes online, with 19 …

May 3, 2021
Jackson Family’s Barbara Banke Makes Another Run for the Roses (and Rosés)

Jackson Family’s Barbara Banke Makes Another Run for the Roses (and Rosés)

At the Kentucky Derby, Midnight Bourbon, Known Agenda and King Fury each have ties to …

Apr 30, 2021
Pétrus in Space: A Comparative Tasting of Terrestrial and Interstellar Bordeaux

Pétrus in Space: A Comparative Tasting of Terrestrial and Interstellar Bordeaux

The results of NASA's first space wine mission were uncorked in France

Apr 29, 2021
Oscars Light Up with Piper-Heidsieck Champagne and Gold Coppola Bottles

Oscars Light Up with Piper-Heidsieck Champagne and Gold Coppola Bottles

The 93rd Academy Award ceremony celebrated Hollywood's biggest night with limited-edition …

Apr 26, 2021
Tastes Great, Less Waste! Ruinart and Others Reduce Carbon Footprints

Tastes Great, Less Waste! Ruinart and Others Reduce Carbon Footprints

With new lightweight and reusable packaging, the wine industry—from Champagne houses to …

Apr 21, 2021
Sanctuary Vineyards: Jordan Provides a Home for Threatened Butterflies

Sanctuary Vineyards: Jordan Provides a Home for Threatened Butterflies

Sonoma’s Jordan winery establishes sanctuaries to support western monarchs, native bees and …

Apr 9, 2021