One of France's iconic Champagne brands has announced a new pairing, with one of the world's icons of the performing arts: Dom Pérignon, the luxury label made by Moët & Chandon, has entered a two-year creative partnership with singer-songwriter-actress Lady Gaga.
To kick off the affiliation, 110 large-format 3-liter jeroboams of Dom Pérignon Brut Rosé Champagne 2005 (95 points, $320 per 750ml on release in 2017) will be sold privately and at flagship Dom Pérignon locations. Each jeroboam is encased within a sculpture designed by Lady Gaga in collaboration with artist Nicola Formichetti, a creative consultant to Haus of Gaga since 2009, among other artistic endeavors. The iridescent sculpture was designed to reflect the flow and movement of a magnetic dress, while its various ruby-hued shades mimic the vibrant, deep pink color of the 2005 Dom Pérignon rosé.
Dom Pérignon’s profits from the sale of the limited-edition bottlings will be donated to Lady Gaga’s Born This Way Foundation. Established by Lady Gaga with her mother, Cynthia Germanotta, in 2011, the Born This Way Foundation supports mental health initiatives for at-risk young people, working to create a kinder and braver world through campaigns and programs such as Channel Kindness or #BeKind21 events.
The unveiling of the Lady Gaga–designed jeroboam sculpture is only the opening salvo in Dom Pérignon’s partnership with the Grammy and Oscar winner. Although no further activities have been detailed, the Champagne producer’s recent announcement teased “The Queendom,” and included a statement from photographer and director Nick Knight.
“My desire was to create a burst of positive fantasy—a beautiful world that exists only in people’s imaginations," reads Knight’s explanation of The Queendom. "Fantasy is such an important part of our lives; it makes us dream and fuels our creativity. And right now, the world needs celebration. I wanted to create something which would touch people across many different cultures, for its joie de vivre, its energy, its rush of fantasy and celebratory visions.”
We're not sure what to expect next, but rest assured that if it involves Lady Gaga and a glass of Dom Pérignon, we'll be there.
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