When Jeremy Scott graduated from the Pratt Institute of New York in 1996, he moved to Paris to launch his fashion career. That same year, Ecco Domani winery was bottling its first Pinot Grigios in northern Italy. Since then, Ecco Domani has become one of the most recognizable Pinot Grigio brands in the world, and Scott has earned an international following for his collaborations with celebrities including Lady Gaga, Beyoncé, Kanye West, Miley Cyrus, Nicki Minaj, Fergie, Katy Perry and many more.
Now, in honor of Ecco Domani's 25th anniversary, Scott, the creative director of Italian fashion house Moschino in addition to owning his own namesake brand, has designed a limited-edition bottle celebrating 1990s pop culture in his signature look blending street style with haute couture.
"[France is] where I grew to have more of a love for white wine than red wine—because I would often have red wine and fall asleep in the middle of a conversation," Scott joked to Wine Spectator. "I quickly learned that I am more of a white wine kind of guy!"
Ecco Domani has been partnering with fashion designers for more than five years now, with the designer labels debuting in 2015 from Zac Posen. When the brand approached Scott in 2020, he says he immediately wanted to pay homage to the 1990s, when both he and the winery got their start.
"When you think about the '90s, you think about bold graphics and bold attitude, and I wanted to harness a bit of that energy," Scott said. "It's a crowded market out there, so you have to leave your mark—whether it's fashion or wine, it takes being bold and doing something superlative and unique that grabs people's attention."
The Ecco Domani x Jeremy Scott 2020 Pinot Grigio ($12) will hit retail shelves in June.
Enjoy Unfiltered? The best of Unfiltered's round-up of drinks in pop culture can now be delivered straight to your inbox every other week! Sign up now to receive the Unfiltered e-mail newsletter, featuring the latest scoop on how wine intersects with film, TV, music, sports, politics and more.