Joining Italy's Vinitaly, France's Vinexpo and Germany's ProWein, Spain will debut a new wine trade fair called Barcelona Wine Week (BWW), which will take place in Barcelona Feb. 3-5.
According to the organizers, the fair will showcase more than 400 wineries and related companies from 37 countries, and hopes to attract 15,000 visitors from the global wine trade. The primary emphasis will be on the wines of Spain.
"BWW is committed to create a benchmark national and international trade show for the Spanish wine sector," said BWW president Javier Pages, who also serves as president of the Consejo Regulador D.O. Cava. "The Spanish wine sector considered the launch of Barcelona Wine Week, promoted by Fira Barcelona through its company Alimentaria Exhibitions, could contribute to improving the image and value of Spanish wine in international markets."
Spain continues to be a leading source of wine for U.S. consumers, with imports hitting nearly 9.5 million cases in 2018, according to Wine Spectator sister publication Impact Databank, making it the fifth-biggest foreign source of wine.
In addition to the traditional array of exhibitors' booths, BWW is planning numerous innovative programs. Multi-disciplinary presentations will highlight gastronomy, cocktails and contemporary culture. An expansive roster of speakers will include Wine Spectator executive editor Thomas Matthews offering an American perspective on Spanish wine.
Miguel Torres Maczassek, general manager of Familia Torres, one of Spain's leading wine companies, will present information about climate change and its impact on viticulture. Torres explained that "BWW is not about large stands and marketing but to have the real person behind the table explaining the wine, a more pure and genuine message."
For more information on the event, visit barcelonawineweek.com.