Antinori's Piedmont Estate Prunotto Buys Vineyards in Serralunga d'Alba

The Italian wine company expands its Barolo presence with 8.4 acres in Cerretta

Antinori's Piedmont Estate Prunotto Buys Vineyards in Serralunga d'Alba
Albiera and Piero Antinori and Renzo Cotarella have steadily added prime vineyards to their Piedmont winery, Prunotto, since taking over in 1994. (Molchen Photo)
Nov 28, 2022

Antinori, one of the top names in Italian wine, has added a key vineyard asset to its Prunotto winery in Piedmont, purchasing 8.4 acres in the Cerretta MGA (Menzione Geografica Aggiuntiva—Piedmont's system of classified vinegrowing places) of Serralunga d'Alba for $9 million. The deal, signed on November 7, increases Prunotto's estate-owned vineyards and parcels under long-term lease to 193 acres, including 32 acres in Barolo and 13 acres in Barbaresco.

"We already had a small production of Cerretta since 2017, as we had an agreement with a local grower, and based on that we decided to invest further in this subappellation because we were really impressed by the style [of Barolo] from the place," Antinori CEO Renzo Cotarella told Wine Spectator. "We were very fortunate to find some vineyards to buy." The first wines made from the new parcels will be from the 2022 harvest.

Comprising nearly 100 acres, Cerretta is one of the largest MGAs in Serralunga, with several top producers owning vines there, including Giacomo Conterno, Elio Altare, Azelia, Luigi Baudana and Schiavenza.

The latest acquisition reinforces Prunotto's focus on single-vineyard wines, adding to its crus Barolo Bussia Vigna Colonnello Riserva, Barbaresco Bric Turot (Montaribaldi MGA), Barbaresco Secondine, Nizza Costamiòle and Barbera d'Alba Pian Romualdo.

Prunotto was founded in the 1920s by Alfredo Prunotto. When he retired in 1956, he sold Prunotto to his friend Beppe Colla. With the help of his brother Tino, Colla began to produce wines from single vineyards in the Barolo and Barbaresco appellations. Antinori began distributing the wines of Prunotto in 1989 and took full control of the company in 1994.

Ceretta in Serralunga d’Alba]
Ceretta’s vines occupy a prime spot on the slops of Serralunga d’Alba. (Courtesy Prunotto)

Stay on top of important wine stories with Wine Spectator's free Breaking News Alerts.

News Winery Purchases and Sales Economy Nebbiolo Piedmont Italy

You Might Also Like

Winery Owner Donald Hess Dies at 86

Winery Owner Donald Hess Dies at 86

The Swiss businessman and art collector built a wine corporation starting in Napa Valley …

Feb 1, 2023
Did the Pineapple Express End California’s Drought?

Did the Pineapple Express End California’s Drought?

Weeks of winter storms replenished reservoirs, but winemakers say it's too soon to know …

Jan 31, 2023
‘Straight Talk’ Podcast Episode 5: The Rhône, Port and Our Wine Value of the Year

‘Straight Talk’ Podcast Episode 5: The Rhône, Port and Our Wine Value of the Year

Tales from the road—from the Rhône, Portugal and Napa—including exclusive interviews with …

Jan 30, 2023
Turning Tables: MaMou Opens in New Orleans with Charlie Trotter’s Alum Heading the Wine Program

Turning Tables: MaMou Opens in New Orleans with Charlie Trotter’s Alum Heading the Wine Program

Plus, the Capital Grille arrives in Kentucky with a February launch in Louisville

Jan 26, 2023
Bonterra Bets Big on Regenerative Farming with New Line of Eco-Friendly Wines

Bonterra Bets Big on Regenerative Farming with New Line of Eco-Friendly Wines

The Mendocino-based winery has adopted regenerative organic farming on its 850 acres of …

Jan 25, 2023
Michael Martini, Third-Generation Napa Winemaker, Dies at Age 73

Michael Martini, Third-Generation Napa Winemaker, Dies at Age 73

A "larger-than-life" character, Martini was diagnosed with cancer three weeks before his …

Jan 12, 2023