A Life in Music and Wine

Jay Boberg shares stories of co-founding a record label and an Oregon winery

A Life in Music and Wine
Senior editor Tim Fish. (Rick Wenner)
From the Aug 31, 2021, issue

Former music-industry executive Jay Boberg fell in love with wine while studying at UCLA. After a career helping bands like R.E.M. and the Go-Go's achieve fame, he made his passion for wine a full-time job by co-founding Nicolas-Jay in Oregon's Willamette Valley with Burgundy winemaker Jean-Nicolas Méo. He shares tales of his transition from the Police to Pinot Noir with Wine Spectator senior editor Tim Fish. 

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