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In Los Angeles, a hotel needs screen presence to join the A-list. It must have the right look, set the right tone, create a distinctive appeal that's somehow unforgettable. In the city that defined the blockbuster, this allure usually entails a generous helping of luxury, an opulence worthy of royalty and heads of state.
But entertainment is the business in Los Angeles, so the kings and queens of Hollywood are the royalty that matters most. Celebrity patronage is the authentication that launches new properties and validates the bona fides of the classics. In Los Angeles, even the grandes dames can't resist a little name-dropping: "Of course Gable, Chaplin and Marilyn stayed here. Need you even ask?"
Location is essential. Los Angeles County covers about 4,750 square miles, but most of the top hotels are found in Beverly Hills or in a narrow strip along the Santa Monica beach. Opulence is to be expected at most hotels in Beverly Hills; the Regent Beverly Wilshire, the setting for scenes in the film Pretty Woman, and the splendid Peninsula are two noteworthy destinations.
On a quiet residential street on the eastern edge of Beverly Hills, Raffles L'Ermitage offers a more restrained approach to luxury. The results are stunning, with sleek minimalism complemented by superior service and a host of modern amenities.
World-class service and luxury come at a price. But don't be put off by sky-high published rates. Depending on the season and occupancy, deals are sometimes available. Los Angeles also has a few outstanding properties at modest prices, even in high-rent districts. Maison 140, for example, offers charm on a budget, with rooms starting at $149, and is just a half-mile walk from Rodeo Drive.
About 10 minutes' drive northwest of Beverly Hills is Hotel Bel-Air. Surrounded by 12 acres of luxuriant gardens, it feels impossibly tranquil. Visitors to Los Angeles seeking a serene retreat (but with easy access to the city) need look no further.
In some areas, notably West Hollywood, attitude and character can upstage opulence. The perpetually hip Chateau Marmont, perched on a hill above Sunset Boulevard, remains a favorite. One mile west on Sunset is the sleek, sexy Mondrian, a flavor of choice in a city of young celebrities and beautiful wannabes.
Santa Monica has been a seaside getaway for Angelenos since the 1870s, and the area still offers a casual, hip alternative to the city proper. People come to shop along the lively Third Street Promenade, and to ramble the Santa Monica Pier and its amusement park. Mostly though, it's the sun, sand and ocean that draws them.
Hotels in Santa Monica reflect the colors and mood of the beach. They're generally bright and buoyant, but with a casual chic that reminds you Beverly Hills is only 20 minutes' drive away. The area's finest property, Shutters on the Beach, looks like a transplant from the New England coast. Opened in 1991, it already feels like a classic.
Also in Santa Monica is the Viceroy, the hottest new hotel scene in the Los Angeles area. Its bland facade camouflages a vibrant interior popping with energy. The younger crowd especially will like the look, as well as the relatively modest prices. Traditionalists may not approve, but this is a must-see for anyone intrigued by visual inventiveness.
If You Go
Rates published are intended as guidelines and may vary according to season and occupancy. Hotels are listed in alphabetical order.
Beverly Hills Hotel Understated it is not, but this 1912 Mission Revival hotel, known as the "pink palace," probably captures many peoples' idea of Beverly Hills. From the moment guests traverse the porte cochere up a red carpet wide as a tarmac, over-the-top opulence is the rule, with scalloped draperies, palm frond to motif crystal chandeliers and plush rooms dominated by salmon hues.
Some elements need updating, such as occasional worn spots on the wallpaper and a power strip half-concealed under drapery. But service is friendly and attentive, and the serenity of the 12-acre grounds, replete with ferns and palm trees, belies the hotel's proximity to Sunset Boulevard.
Casa del Mar After $50 million of renovations, Casa del Mar reopened in 1999. The hotel, which was the happening Santa Monica club in the late 1920s, recalls that era with a jazzy flair that evokes the French Riviera and the South Pacific.
Marble mosaics at the entrance welcome guests with a swirl of sea green, sky blue and sand tones. The front desk, lobby and restaurant are contiguous and as vast as a football field, with niceties such as a polished copper bar-top and plenty of seats and tables overlooking the beach. The rooms are bright, with soft yellow wallpaper and a relaxed sophistication reminiscent of a stylish guesthouse.
Century Plaza Hotel & Spa One of the largest hotels in Los Angeles, this crescent-shaped property saw the completion of $70 million worth of renovations in 2000. The results are impressive, beginning in a spacious two-story lounge area dominated by rows of white columns and cream-colored marble. The rooms are soothing and elegant, with stylish bathrooms sporting glass counters with inset porcelain sinks.
Asian-inspired decor and calm prevail in the 35,000-square-foot spa, which has 31 treatment rooms, as well as a private entrance for the shy or famous wishing to remain incognito.
Chateau Marmont Oh, if these walls could talk. Marlene Dietrich, Humphrey Bogart and James Dean are among the luminaries to have stayed here. John Belushi checked out from a drug overdose in Bungalow 3. Built in 1927 as an apartment complex on a hill overlooking Sunset Boulevard, the hotel opened during the Depression and has been a Hollywood favorite for seven decades.
In 1991, a new owner purchased and then refurbished the Marmont, so gone are the days when Led Zeppelin raced Harleys in the halls, and drugs seemed as standard as pillow mints. The spacious, Art Deco to style accommodations in the main building have full kitchens (in all but 11 rooms) fitted with refurbished appliances dating from the '40s and '50s.
"No one ever asks for directions to Disneyland," says a hotel employee, referring to the fact that they have 80 percent repeat guests, predominantly from the entertainment industry. Professionals often book a roomy (600-square-foot) cottage or one of the four sprawling bungalows, designed by early California Modern architect Craig Ellwood, and with decor from the 1960s and '70s. Privacy, rather than painstaking service, takes precedence for many guests.
At night the property puts on a sensual allure, whether at the pool with its lush, jasmine-scented gardens, or in the courtyard, where tiki-torches cast shadows onto the tiles beneath the Gothic arches. Anyone susceptible to Hollywood romance should consider staying at this singular classic.
Four Seasons Situated on a palm-lined residential street, this hotel offers the same standards of service and sophistication customary at other Four Seasons properties. An added enticement is its central location, just outside Beverly Hills and West Hollywood.
Business travelers make up the majority of the clientele, and high-speed Internet access (through the phone line or the television) are standard in all of the understated, elegant rooms. Bulgari products stock the bathrooms.
A spa on the fourth floor offers a wide array of massages and treatments. Guests seeking hands-off relaxation can enjoy the serene rooftop pool and its verdant garden.
Georgian Founded in 1933, the Georgian brings a taste of old Hollywood to its position across the street from the Santa Monica beach. During the hotel's heyday, stars such as Clark Gable and Carole Lombard joined gangsters (Bugsy Siegel, for example) in seeking privacy here. The muted colors and doors with porthole-style peepholes reflect the Georgian's Art Deco character, as does the herky-jerky ride in the mahogany-paneled elevator. About one-third of the rooms provide an ocean view and the property is within walking distance of the Third Street Promenade and the Pier.
Hotel Bel-Air Disbelief is a reasonable first response. How can the Bel-Air, just 10 minutes' drive from bustling Beverly Hills, feel as isolated as Shangri-la? Consider it Shangri-L.A. In operation since 1946, this estate, hidden in a wooded canyon, has long been one of California's most exclusive retreats.
The serene grounds include a placid lake patrolled by four swans, as well as 12 acres of gardens with enough plant species (200) to entertain a botanist. Relaxation is easy, with gurgling fountains dotting the property, and teak lounge chairs surrounding a 40-foot-long oval pool.
Breakfast on the outdoor terrace is comfortable even in December due to overhead heaters and the warmth emanating from heated terra-cotta tiles (upgrades included in the recent $16 million renovation). If sun glare intrudes, a waiter will gladly adjust a blind attached to the trellis overhead.
Expect unobtrusive, friendly service. The concierge is particularly well-informed about local resources and is happy to print out directions for anyone unfamiliar with the area. Minor details too get their due (maids bookmark the TV Guide to that day's listings).
With the exception of the dark, clubby bar, decor is feminine, with lots of pink and floral patterns. Even the standard accommodations are roomy, with plenty of closet space (though fashion divas should request a suite if, like one recently deceased guest, they plan on staying 40 years).
Loews Santa Monica This beachfront property stands out for an eight-story atrium that contains two rows of 45-foot palm trees, and an expansive pool and deck with a grand ocean view. More than 25 cardio and a dozen weight machines are housed in the fitness center, which is one of the best in Santa Monica's hotels.
The rooms have fetching beach-cabana chic, with touches of Southern California color, from the mother-of-pearl soap dishes to books such as Remembering Muscle Beach.
Luxe Hotel Rodeo Drive Shopaholics beware: Luxe is ideally situated for a high-end binge. Cartier, Harry Winston and Ferragamo are within a stone's throw. Two Valentino shops sit next to the hotel property.
Last summer, Luxe completed a $15 million renovation overseen by New York designer Vicente Wolf. While the rooms aren't oversized (200 square feet for the 84 standard accommodations), they boast an uncluttered ease, with cool white and pale blue tones that suit the minimalist decor.
Maison 140 This delightful new hotel should be the first option in Beverly Hills for anyone lacking the budget (or preference) for gilded luxury. Just a few blocks from the shopping district (and across the street from the Peninsula), Maison 140 has loads of character and a funky Franco-Asian flair.
The dim lighting in the halls accentuates the impact of the rooms, which have red, gray or saffron-yellow color schemes. Off the hotel entrance is the Bar Noir, a dark, moody space that evokes a 1930s' Shanghai boîte run by a retired Moulin Rouge dancer.
Mondrian The Skybar, one of the ultimate Hollywood venues to see and be seen in, comes attached to a hotel, the Mondrian. Like other Ian Schrager properties, such as the Royalton in Manhattan, it's an amalgam of sex and hip whimsy: Recessed elevators are framed by backlit chiffon curtains behind glass; two rows of ficus trees and bougainvilleas planted in 5-foot-tall pots form an arbor on the deck.
The rooms, which start at about 350 square feet, are restrained, with precise minimalism and cool tones of gray and white. The gift shop off the lobby sells Variety, the fashion rags, and required West Hollywood reading such as the indispensable how-to guide Charm School for Sissy Maids.
Oceana It's easy to understand why guests typically stay 10 days at the Oceana. Rooms average 820 square feet, making them possibly the largest in Los Angeles. Well-stocked kitchens come standard, with a gas stove, microwave and dishware.
The hotel sits across the street from the beach, just a few minutes from downtown Santa Monica. The bright, enlivening decor, such as chromatic padded headboards and Jean Cocteau to style murals, underscore the Oceana's hip, youthful energy. If the nearby surf is too cold, the hotel courtyard, with its planter-lined walkways, has an inviting, kidney-shaped swimming pool.
Park Hyatt Los Angeles A $10.5 million renovation completed last year replaced the furniture and soft goods throughout this property, situated alongside Fox Plaza in Century City. The new design is bright and vibrant, with understated pan-Asian elegance. A $4 million spa and fitness center are scheduled for completion mid-2003.
Accommodations are at least 350 square feet. All sides of the 17-story tower have great views, either west toward the ocean, or east (and north) to the Hollywood Hills. Three-quarters of the guests are business travelers, lured by the nearby entertainment industry offices and the Park Hyatt's 12,000 square feet of conference space.
Peninsula Founded in 1991, the Peninsula Beverly Hills might seem like a relatively recent addition to the time-tested roster of illustrious Los Angeles hotels. But the brick-lined courtyard -- crowded with Rolls Royces, Mercedes limousines and Jaguars -- reveals the hotel's rank with well-heeled travelers.
The Peninsula has the choice location, plush accommodations and beautifully manicured gardens one expects at a world-class hotel. But its status is also due to superior service and exacting attention to detail.
The conveniences start even before your stay. Guests can circumvent lost-luggage hassles by preshipping bags to the hotel, which will have clothes pressed and waiting at arrival, and check-in is available 24 hours a day.
Pink, peach and creamy yellow tones dominate the rooms, which start at a healthy 480 square feet. Control panels on both sides of the bed allow guests to stop incoming calls, summon the valet or adjust the temperature. Bose sound systems (with a speaker in the bathroom), high-speed Internet and WebTV come standard.
The fifth floor spa, which opened in 1998, is popular with guests and local clientele. It offers more than two dozen treatments, such as a hydrotherapy bath (with 200 air and water jets) and eight kinds of massage. There's a full array of exercise facilities, including 11 cardio machines and a 60-foot rooftop pool.
Raffles L'Ermitage At Raffles, sophistication and superior service are not luck-of-the-draw. This superb property offers elegance with an understatement that sets it apart from other Beverly Hills luxury hotels. The rooms and common spaces have refined, Asian-influenced decor, with a modern accent complemented by soothing wood tones and cream-colored carpeting.
Closed from 1993 through 1998 for a $60 million renovation, the hotel reflects an exacting concern for privacy. To reduce noise, none of the rooms abut a central hallway. And house-keepers won't ever disturb guests (motion detectors indicate if rooms are occupied, so they need not knock).
At a minimum of 650 square feet, the rooms are unusually large, with sycamore latticework screens, maple furniture and silk bed shams. The higher floors have impressive views over the city and the Hollywood Hills.
"We pride ourselves on technology here," says a hotel employee. Each room has a 40-inch television, complimentary high-speed Internet access, and, in larger suites, separate climate controls for the bedroom and sitting area. At check-in, guests receive personalized stationery and business cards with a direct-dial telephone number (each room has five phones, including a mobile). Repeat guests can get the same number.
The property has a spa on the eighth floor with two treatment rooms and a spacious, well-equipped gym. Meals can be taken at the rooftop pool, either on a deck chair or in a cabana.
Regent Beverly Wilshire The diverse clientele attests to the Regent's enduring appeal. Well-coiffed ladies, toting shopping bags from Rodeo Drive, fill the elegant Lobby Lounge at high tea, while down the hall two young rappers and their agent hammer out a contract in the bar.
Built in 1927, the Regent is a Beverly Hills landmark still at the top of its game. Since 1987, it has undergone more than $150 million in renovation. The common spaces are uniformly resplendent, starting in the two-story marble lobby with its lacquered mahogany reception desk.
The largest luxury hotel in Beverly Hills, the Regent comprises two buildings separated by a private driveway. Traditionalists might prefer the Old World charm of the Wilshire Wing, constructed in 1927, while the Beverly Wing, built in 1971, appeals to a more modern sensibility.
All of the rooms are spacious, with soft wheat and egg yolk colors that bespeak a sunny, Southern California aesthetic. Oversized tubs, separate showers and vanity mirrors are standard in the bathrooms.
Expect attentive service that includes a butler on every floor. The property supplies a host of other amenities, such as a salon, a spa (with sauna and steam rooms) and a well-equipped fitness facility.
9641 Sunset Blvd., Beverly Hills
Telephone (310) 276-2251; (800)
283-8885
Fax (310) 887-2887
Web site www.thebeverlyhillshotel.com
Rooms 166
Suites 37
Rates $380 to $5,000
1910 Ocean Way, Santa Monica
Telephone (310) 581-5533; (800) 898-6999
Fax (310) 581-5503
Web site www.hotelcasadelmar.com
Rooms 126
Suites 20
Rates $380 to $3,000
2025 Avenue of the Stars, Los Angeles
Telephone (310) 277-2000; (800) WESTIN1
Fax (310) 551-3355
Web site www.centuryplazala.com
Rooms 684
Suites 40
Rates $219 to $3,400
8221 Sunset Blvd., Hollywood
Telephone (323) 656-1010; (800) 242-8328
Fax (323) 655-5311
Web site www.chateaumarmont.com
Rooms 11
Suites 52
Rates $295 to $2,025
300 S. Doheny Drive, Los Angeles
Telephone (310) 273-2222; (800) 332-3442
Fax (310) 385-4927
Web site www.fourseasons.com/
losangeles
Rooms 187
Suites 98
Rates $295 to $4,300
1415 Ocean Ave., Santa Monica
Telephone (310) 395-9945; (800) 538-8147
Fax (310) 451-3374
Web site www.georgianhotel.com
Rooms 56
Suites 28
Rates $179 to $289
701 Stone Canyon Road, Los Angeles
Telephone (310) 472-1211; (800) 648-4097
Fax (310) 476-5890
Web site www.hotelbelair.com
Rooms 52
Suites 40
Rates $385 to $3,000
1700 Ocean Ave., Santa Monica
Telephone (310) 458-6700; (800) 235-6397
Fax (310) 458-6761
Web site www.loewshotel.com
Rooms 326
Suites 16
Rates $215 to $2,400
360 N. Rodeo Drive, Beverly Hills
Telephone (310) 273-0300; (800) 468-3541
Fax (310) 440-3890
Web site www.luxehotels.com
Rooms 82
Suites 4
Rates $195 to $1,000
140 S. Lasky Drive, Beverly Hills
Telephone (310) 281-4000; (800) 432-5444
Fax (310) 281-4001
Web site www.maison140beverly
hills.com
Rooms 43
Rates $169 to $199
8440 Sunset Blvd., West Hollywood
Telephone (323) 650-8999; (800) 525-8029
Fax (323) 650-5215
Web site www.ianschragerho
tels.com
Rooms 34
Suites 203
Rates $270 to $3,000
849 Ocean Ave., Santa Monica
Telephone (310) 393-0486; (800) 777-0758
Fax (310) 458-1182
Web site www.hoteloceana.com/san
tamonica
Suites 63
Rates $250 to $800
2151 Avenue of the Stars, Los Angeles
Telephone (310) 277-1234; (800) 233-1234
Fax (310) 785-9240
Web site www.parkhyatt.com
Rooms 179
Suites 187
Rates $189 to $4,000
9882 S. Santa Monica Blvd., Beverly Hills
Telephone (310) 551-2888; (800) 462-7899
Fax (310) 788-2319
Web site www.peninsula.com
Rooms 144
Suites 36 (plus 16 villas)
Rates $375 to $3,000
9291 Burton Way, Beverly Hills
Telephone (310) 278-3344; (800) 800-2113
Fax (310) 278-8247
Web site www.lermitagehotel.com
Rooms 108
Suites 16
Rates $325 to $3,800
9500 Wilshire Blvd., Beverly Hills
Telephone (310) 275-5200; (800) 545-4000
Fax (310) 275-5986
Web site www.regenthotels.com/
beverlywilshire
Rooms 270
Suites 127
Rates $385 to $7,500
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