The company claims that Uvavita's grape-seed-extract polyphenols "have an intense free-radical scavenging effect," which is meant to protect the skin from oxidants that cause premature aging. The grape-seed oil used in Uvavita is extracted by the Napa Valley Grapeseed Oil Company, using seeds primarily from white grapes from about 35 wineries, including Robert Mondavi and Spottswoode.
Uvavita has a lengthy California wine country pedigree. Its founding partners include Roman Coppola (director and vintner Francis Ford Coppola's son, who works in the marketing division); Carmenet winemaker Karl Wright (chemist); Greg Pestoni (product development); Christina Abreu, wife of David Abreu of Abreu Vineyards in St. Helena (marketing); and Linda Serini (controller). Christina Abreu, Pestoni and Serini are all cousins, related to California's Pestoni winemaking family, which owns Rutherford Grove.
The five products currently available under the Uvavita label include two facial moisturizers (for daytime and nighttime), an exfoliating Dead Sea mud mask, hydrating body lotion and a body scrub.
The products are currently being sold at Niebaum-Coppola Estate Winery, Rutherford Grove and Sofia Coppola's Los Angeles fashion boutique Heaven 27. They will also be available at Fred Segal Essentials in Santa Monica, Calif., in October. Prices range from $28 to $53. For more information, call (707) 967-VITA.