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Mondavi to Sell La Famiglia Winery, but Keep the Brand


Tim Fish
Posted: August 18, 2001

The Robert Mondavi Corp. has put its La Famiglia di Robert Mondavi winemaking facility on the market in a cost-cutting measure -- the second major change announced this week by the Napa Valley—based company.

Mondavi is asking $20 million for the winery, which is located on the Oakville Grade, just off Highway 29. Production of the La Famiglia brand -- which encompasses 50,000 cases annually of Italian-style wines such as Barbera, Pinot Grigio and Sangiovese -- will be moved to other Mondavi wineries: the nearby Robert Mondavi Winery for reds and the Central Coast production facilities for whites.

The company said the changes would allow it to expand the La Famiglia line profitably without the significant cost of a Napa Valley winery. "It doesn't make sense to have the winery in Napa Valley," said company founder Robert Mondavi. "Eighty-five percent of the grapes being put into the label come from other areas like Monterey or Mendocino. We're thinking in the future of building a winery in one of those areas."

On Tuesday, Mondavi sold its Vichon Mediterranean line of wines from southern France's Languedoc region to the primary supplier for the brand, Sieur d'Arques, a cooperative wine producer based in Limoux. The sale price was not disclosed.

Before La Famiglia began using the Oakville facility in 1998, the winery had been home to Vichon, which was then a midpriced Napa Valley brand. But in 1997, Mondavi began buying wines from southern France and renamed the label Vichon Mediterranean. The company was then able to provide a home for Famiglia, which it had started in 1995.

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Read other recent articles about Mondavi:

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    Mondavi Sells Vichon Mediterranean to French Producer

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