Jean-Paul Gaultier Puts the Squeeze on Piper-Heidsieck

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Dana Nigro
Posted: August 19, 1999

Call it "brut couture." French fashion designer Jean-Paul Gaultier, perhaps best known for dressing Madonna in a "cone bra" during her Blond Ambition tour in 1990, has laced up Piper-Heidsieck Champagne in a corset.

Putting a twist on Champagne's seductive image, Gaultier has designed a new outfit for Piper-Heidsieck that should turn anyone's head. A fire-engine-red vinyl corset with black laces, signed by Gaultier, clings to the curves of the bottle, revealing a hint of the black glass underneath.

For the special bottle, Piper-Heidsieck winemaker Daniel Thibault created a cuvee that is 23 percent Chardonnay and 77 percent Pinot Noir and Pinot Meunier. Reserve wines make up 33 percent of the blend.

About 4,000 cases of the Champagne Piper "Gaultier Corset" bottle will be available in September in retail stores, restaurants and nightclubs. Each bottle will sell for about $100.

For complete reviews of hundreds of sparkling wines to help you make the right millennium choice, look for our report in the upcoming Oct. 15 issue.

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