This summer, Champagne Pommery is debuting an addition to its lineup -- Pink POP, an extra dry rosé Champagne sold in bright pink 187ml bottles. The single serving can be poured into a glass or consumed from the bottle, using the accompanying neon pink straw.
Pink POP joins several other sparkling wines sold in individual-size packages, including Pommery's original POP, Champagne Piper-Heidsieck's Baby Piper bottles, and most recently, Sofia Blanc de Blancs in cans, from Niebaum-Coppola in California.
Pommery released its original POP in 2001 to attract a younger group of drinkers, typically those new to Champagne, with eye-catching, convenient packaging. The bottles are often found at lounges, clubs and fashion events frequented by a Sex and the City-type crowd. Similarly, Pink POP is likely to introduce rosé Champagne to this audience.
Both original POP and Pink POP are made in the extra dry style. Despite the name, extra dry Champagnes are slightly sweeter and more fruit forward than most other styles of Champagne, which can make them more approachable for new Champagne drinkers. A single bottle of Pink POP retails for $12.99, and a 4-pack goes for $52.
Pommery, founded in 1836, was purchased in 2002 by Vranken Monopole, a producer and distributor of Champagne and Port. Pommery had been owned by Moët Hennessy Louis Vuitton (LVMH), the French luxury-goods company, since 1991.