Week of December 14, 1998
Happy Holidays! Someone just gave you a case -- 12 bottles -- of Wine Spectator's Wine of the Year, Chateau Ducru-Beaucaillou St.-Julien '95. The total value is at least $1,200. What do you do?
- Keep the wine to drink: 68.3%
- Other: 21.6%
- Sell the entire case: 5.2%
- Give the bottles to friends: 3.8%
- Sell one bottle, decreasing the value of the complete case, and keep the rest: 1.1%
Love of wine beat love of profit by a huge margin this week, as 68 percent of you decided that you would keep your $1,200 windfall to drink. Five percent would sell the case, and only 1.1 percent would sell one bottle.
When we turned to the write-ins -- 21.6 percent -- we found very definite patterns. Many of you would host a party, a tasting or a special dinner for your friends. Others would treat the gift giver to a wine-and-food matching dinner, or put the bottles away to age and save them for special occasions, or sell six (possibly to buy other wines) and keep the other six. Award for most generous goes to the voter who'd give the whole case to the Salvation Army for Christmas dinner.
Here are some other favorite comments:
- "I would give the case to my father. What he did would be up to him. I figure it is the least I can do for him!"
- "Save it for the millenium. BIG party!"
- "Sell the case and buy something good. It's really not that impressive a wine!"
- "Whatever it takes to stay on their gift list!!!"
- "If they gave it to me, they must have wanted me to have it. I would certainly store it until ready, and have the giver over for a fine meal to enjoy the wine with me."
- "Keep half, give half away, kind of like 'casting Bordeaux upon the waters!' "
- "Do the not-yet-famous we-just-got-free-wine dance while yelping 'woo hoo! where's my corkscrew?' "
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