The new Frontera label and bottle design are being rolled out this summer, with nationwide distribution to be completed in August. The line, known simply as Concha y Toro until now, consists of Cabernet Sauvignon-Merlot, Syrah-Malbec, Merlot-Cabernet, Sauvignon Blanc and Chardonnay. Bottles are priced at $5 to $6, and magnums sell for $8 to $9.
Concha y Toro produces several other varietal wines, including Sunrise, Trio, Casillero del Diablo and Marques di Casa Concha. But its low-priced blends, imported by Banfi Vintners, have been its top seller in the United States, totaling 1.5 million cases last year.
For ratings of Concha y Toro wines, check the Wine Search.
To learn more about Concha y Toro:
Terese DeLuca — Naples Florida — January 30, 2012 8:38am ET
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