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Concha y Toro Renames Its Top-Selling Wines


Dana Nigro
Posted: July 12, 1999

Concha y Toro, the large Chilean wine exporter, has renamed and repackaged its popular, inexpensive varietal blends. Starting with the 1999 vintage, the wines will sell under the brand name Frontera, the Spanish word for "frontier."

The new Frontera label and bottle design are being rolled out this summer, with nationwide distribution to be completed in August. The line, known simply as Concha y Toro until now, consists of Cabernet Sauvignon-Merlot, Syrah-Malbec, Merlot-Cabernet, Sauvignon Blanc and Chardonnay. Bottles are priced at $5 to $6, and magnums sell for $8 to $9.

Concha y Toro produces several other varietal wines, including Sunrise, Trio, Casillero del Diablo and Marques di Casa Concha. But its low-priced blends, imported by Banfi Vintners, have been its top seller in the United States, totaling 1.5 million cases last year.

For ratings of Concha y Toro wines, check the Wine Search.

To learn more about Concha y Toro:

  • November 30, 1997Chilean Powerhouse

  • Terese DeLuca
    Naples Florida —  January 30, 2012 8:38am ET
    I have a 5 liter Sunrise Merlot Valle Central 1998 CONCHA y TORO. Does anyone know it's value?

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