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Click Makes First Foray Into US Wine With New Set Of Offerings
Seattle, Washington-based Click Wine Group is rolling with two new domestic wine products this fall, and they're in keeping with the company's strategy of offering quality wine at reasonable prices — with contemporary, quirky marketing. The newest offering is Flying Fish Merlot from the Columbia Valley (Washington State). The brand is priced at a suggested retail of $15, targeted at restaurateurs and projected to ship 5,000 cases this year.
In a related move, Click also has established Big Fluke Wine Company as its domestic wine arm, with Flying Fish as its first brand. In launching Flying Fish, Click also has partnered with The Ocean Conservancy to pledge a portion of the Flying Fish's earnings to the Washington, DC-based environmental group.
Founded by Peter Click in 1987, Click began as an importer of boutique Australian wines, including Buckley's, Campbells, Cape Barren and others. It also markets a more mainstream Aussie wine called Jackaroo. Click's biggest hit so far is French wine Fat Bastard, sourced from the Languedoc and retailing at $10.99 per 750ml. Click has also launched Mad Dogs & Englishmen, a Spanish blend priced at around $10.
