America's biggest family-owned wine company sees potential in premium Italian wines. E.&J. Gallo has signed a deal with Renato Ratti winery to be the Piedmont producer's exclusive importer in the United States. Renato Ratti will join LUX Wines, Gallo's luxury wine group, which includes other top Italian brands Allegrini, Poggio al Tesoro and Pieropan.
"We are very excited to represent Renato Ratti wines in our LUX Wines portfolio in the U.S.," said Roger Nabedian, senior vice president of Gallo's Premium Wine Division. "Barolo is one of Italy's most prestigious red wine regions and Renato Ratti has played a very important role in the region's history and development."
Located in the town of La Morra, Ratti consistently produces several top Barolos, including single-vineyard wines that have been named to Wine Spectator's Top 100 in previous years. Founded by Renato Ratti in 1965, it's now run by his son Pietro.
For Gallo, which was founded by the sons of Italian immigrants, the LUX Wines portfolio is a chance to offer customers premium imported wines at a time when sales of wines priced above $10 are growing.