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Auction of Vintage Posters Celebrates Wine and Spirits

The original prints, most dated between 1889 and 1931, will be on view, free to the public, at Poster Auctions International’s showroom in New York.

Lizzie Munro
Posted: January 9, 2012

On Feb. 12, Poster Auctions International, the New York auctioneer of original graphic posters, will hold its first auction dedicated entirely to food- and wine-related vintage posters, offering more than 400 unique and diverse lots celebrating the many facets of wine, spirits and the culinary arts.

Though the oldest poster in the collection dates to about 1880 (when color lithographic advertisements were beginning to gain immense popularity), most are dated between 1889 and 1931, with the youngest poster being from 1978. The posters, all original prints, range in size from the very small, which were intended to hang in liquor store windows, to the very large, which were often used as billboards.

Notable pieces include Leonetto Cappiello’s Champagne de Rochegre, along with Cappiello’s famous poster for Bitter Campari. Also available is Privat Livemont’s Absinthe Robette, as well as a Marcello Nizzoli poster for Campari, and a very rare graphic menu design by Henri de Toulouse-Lautrec.

Many of the posters focus on wines, beers and liqueurs, while other images advertise items such as coffee, canned goods, olive oil and chocolate.

The posters will be on view, free to the public, at Poster Auctions International’s showroom in New York from Jan. 28 to Feb. 11. A complete catalog will be available for purchase as of Jan. 12. For more information, visit www.posterauctions.com.

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