
While perusing Wine Spectator's online forums I came across a thread titled "How To Get Into Wine." As a topic, it's hardly new, of course. Wine can be daunting in its complexity, to say nothing of expensive. Who can blame anyone for seeking advice on how to approach the subject without feeling like you're engaged in the Western Civ version of walking barefoot over hot coals?
The creator of this thread described himself or herself, saying "I am 23 (and poor) and want to learn more about wine, and while I have read books and been to vineyards and wineries in Napa, Washington state, Tuscany and Alsace, I still feel like I know very little."
Various board members replied, most offering very good practical advice about tasting, reading books, not buying expensive wines (a piece of advice someone 23 and poor will have no difficulty following) and so on. That they have already laid the foundation of practicality allows me to write the following:
My Dear Newbie,
Like anyone who loves wine, I'm delighted that you too find yourself at least intrigued and maybe even enthralled by wine. Chances are you've already received all sorts of practical advice about how to read a wine label; how to buy wine and get the best deal; how you should avail yourself of every tasting opportunity, and so forth. This is all worthwhile.
But what most folks don't tell newbies is that finding the wines that will give you not just pleasure but "life satisfaction" depends upon recognizing what you're really seeking. The poet E. E. Cummings put it as well as anybody ever has when he wrote, "Always the beautiful answer who asks a more beautiful question."
The real trick, in short, is to discover your particular "more beautiful questions." Allow me to explain.
Recently, I was in Napa Valley and was tasting a Cabernet that is, by most estimations, a lovely wine. And it was a lovely wine: dense, fragrant, irresistibly supple and oh-so pleasing. A lot of people like it. They like it so much, in fact, that they pay a triple-digit price for it. Money is the sincerest form of flattery.
Yet I've never cared overly for the wine, although I sure don't push it away either. Here we come to the "beautiful question" part. Whenever you taste a wine that goes beyond the ordinary (dull wines allow only the dullest demands), you've got to go beyond the usual techno-talk about tannins or acidity or oakiness. If those are your "more beautiful questions" I promise you that you'll never really "get into" wine. This is why, I'm sorry to say, so many winemakers aren't really very insightful tasters. They don't ask especially beautiful questions.
So what was my problem with this perfectly fine Napa Cabernet? It had no "edge." Really good and, especially, great wines, for me anyway, have an "edge." It's a certain something that not only fascinates, but challenges. This Napa Cabernet offered no challenge. It only offered—dare I say it?—pleasure.
I can hear you now: What's wrong with pleasure? Nothing, of course. But the so-called "hedonic" approach to wine reduces all wines to the simple, knee-jerk palate-pull of "it gives me pleasure, therefore it's good."
Big mistake. If that's your "more beautiful question" you will find yourself preferring ever-bigger, ever-fruitier, ever more oaky wines that slide down the gullet without a catch.
You will unconsciously first avoid and then, as you grow more confident, condemn any wines that disturb your ease. You will prefer a sense of sweetness in what are supposed to be dry wines, either actual in terms of residual sugar, or effectively, from intense fruitiness and vanilla-scented oakiness.
Now, you may say, "That's what I like. So why should I change?" Fair enough. There's no obligation to go beyond the pleasure pursuit. But you may be sure of this: If you really want to "get into" wine, you'll never do it if mere pleasure is the measure.
What you ask of a wine determines which wines you'll choose—or be offered. It's a Ouija board thing. Through subtle cues when you ask advice at wineshops, from sommeliers and, yes, on wine chat boards, you'll almost predetermine the advice/suggestions you'll wind up getting by signaling your "more beautiful question."
Try it for yourself. Next time you go to a restaurant that has a good wine list and a sommelier who strikes you as sympathetic, ask him or her, "If I said to you that I like wines with an 'edge,' what would you propose?" However vague this term "edge" may seem, I guarantee you that they'll get it.
Here's the tricky part: At first you may not like what's put in front of you. If your palate has been lulled by "easy" wines, those with an "edge" might at first seem, well, edgy. Perhaps a little acidic. Certainly challenging. This is why you should do this experiment in a restaurant because to become comfortable with such wines requires food alongside. (Many, if not most, "pleasure wines" are persuasive as stand-alones, while wines with an edge only rarely show well without food.)
Depending upon the sommelier—and the type of restaurant—you may get a really good Muscadet, which delivers an almost electric acidity that pairs famously with shellfish. Or an earthy Auxey-Duresses (red or white) from Burgundy, which would go beautifully with strong-flavored cheeses. Or you may get a wine that’s made differently from the norm, such as the trendy “skin-contact whites,” where a dry white wine is fermented on the skins (most white wines aren’t), resulting in a coppery/bronze hue that would seem to signal oxidation, yet it’s not so. Talk about an “edge.” Or a white made from unusual grape varieties, such as the dry Spanish whites Albariño or Hondarrabi Zuri. Or a dry Furmint from Hungary. Or a characterful, high-elevation red or white from California or Argentina.
The bottom line is simple: With wine, like so many other things, you get what you ask for. The trick is recognizing what you're really asking for. Look inside yourself and inquire, "What do I really want from wine?"
Do you want to hear the Earth speak? Or do you simply want not to be fussed? The choice is yours. And wineshops, sommeliers and chat board advisors are ever at the ready to give you what you say—subtly and otherwise—you want.
As no less a wine lover than Socrates said, “Know thyself.”
Good luck and good drinking.
Your pal,
Matt
Michael Nickel — Memphis, TN — October 18, 2011 1:32pm ET
Richard Gangel — San Francisco — October 18, 2011 1:53pm ET
I appreciate what you are saying when advising a newbie to ask a sommelier to recommend an "edgy" wine, but it reminds me of G.B. Shaw's take on the Golden Rule when he warns not to do unto others as you would have them do unto you because their taste may not be the same. All too often I have been in that situation and have been very disappointed. Especially when you consider a young person with not a lot of money to splurge who wants to learn about the different kinds of wines that are to be savored, it may be an expensive learning experience.
Troy Peterson — Burbank, CA — October 18, 2011 2:04pm ET
My recommendation to newbies: Don't allow your wine to become a victim of its own success. What I mean by that is there have been times where I purchased several bottles of a great ("edgy" even!) wine and waited for special events to open each one. As a newbie I generally wasn't procuring wines that could age, so I often found each successive bottle less gratifying. If you like it now, drink it now!
Brian Burkhard — Cleveland, OH — October 18, 2011 7:38pm ET
Great comments. I'm not 23 and broke (anymore)...42 and able to put food on the table for my family...also fortunately able to buy a nice (dare I say "edgy") bottle on occasion. Love wine and have been "getting into" wine for a handful of years now. So my question for newbies (which I probably still am) is...how do you define "get into"??? Want to learn more? ...then read and ask a lot of questions. Want to expand your palate? ...go do tastings where/whenever you can for the experience (wine shops, events...heck, even grocery stores selling wine do tastings!). Want both? ...then do both and have a ball in the process!!!
Just don't think you'll turn yourself in to Matt Kramer or James Laube in a year or two...those guys have been "getting into" wine for a long time!!! ...and I would venture to say...still are!!!!
Be yourself...figure out what you really want from wine and go get it...and have FUN!!!
Jonathan Lawrence — somewhere in the world — October 19, 2011 9:49am ET
Matt, I don't see anything from the newbie's own comment to suggest that he or she is "intrigued" or "enthralled" by wine (the first sentence of your "open letter"), so I'm afraid your advice might not be apropos here. Also, it seems that the edginess you discuss is a long ways off in the writer's wine life. Nevertheless, I'll add one suggestion that might be newbie-friendly: to taste alongside an experienced taster. Tasting at every opportunity isn't necessarily a good way to learn--you know, the "practice makes permanent" paradigm. Although perception is subjective, it is also largely shared, and having an experienced taster to guide one in identifying various aspects of many different wines, of wine faults, etc., is indispensable. A basic knowledge of typicity is crucial--i.e., before one gets the nuances, the groundwork needs to be laid. Clearly, this reader wants knowledge, and in tasting there's no better source than an experienced companion.
Scott Elder — The Dalles, OR — October 19, 2011 3:13pm ET
Matt – Would it be safe to assume that someone like RP, which there are many, would disagree with you regarding the fundamental importance of edgy wines? I believe Asimov would agree with you since he’s advocated for two general classifications for wine – savory and sweet. In my opinion most of your WS colleagues would not align with you on this one. Why do you think this dichotomy evolved?
Michael Henderson — Martinez, CA — October 19, 2011 4:21pm ET
It is always refreshing to read Matt's comments. I have always enjoyed his "different direction" in regards to enjoying wine. Having bought and cellared many 100's of bottles over the years, few are edgy. My mistake. I listened to the conventional wisdom for to many years.
Patrick D Conaboy — Scranton, PA — October 23, 2011 7:41pm ET
I am always concerned to hear an "expert" comment on what a newbie or expert should enjoy. This is the equivalent of a teacher telling a student what type of art to enjoy. When teaching I find it best to tell my student enjoy what you like and then try something differnt.
I am equally concerned when ee cummings a poet who purposely avoided punctuationis is quoted as E. E. Cummings. It is easy in literature as well as in wine to miss the point.
Jonathan Lawrence — somewhere in the world — October 24, 2011 10:19am ET
Bravo, Patrick--your analogy is spot-on. Regarding cummings, I'd only point out that the issue is his idiosyncratic capitalization, not the punctuation (hence "e.e."), though his poems do play with punctuation. Also, his book covers usually gave the name as Matt does--unless I'm mistaken, it was mostly in his correspondence that he used lowercase for his own name (a statement of his anti-conformity).
Kathy Dipietro — Dallas — October 25, 2011 10:37am ET
Matt, I loved (as always!) your post to the wine rookie and as someone in retail wine sales it makes perfect sense to me - "What are you really looking for?" is the question I try to put out there to my wine customers. I always ask them to tell me what they're drinking that they are loving, then I ask them are they looking for something similar, or something in a different direction (edgy perhaps?). I love it when a customer wants to "break out of their bottle" and try something new; it always excites me to take a customer down a less-traveled road (Picpoul de Pinet!) to experience something new. I usually have great success with these suggestions and often have those same customers return to tell me that they loved it because it was different and enlightening - sometimes followed by, "What else can you show me?" Exciting for both of us, this world of wine and the joy of discovering and exploring our new wines and their places in our wine lives.
Looking forward to your next post ~ Salud! KathyD
Mike Stith — La Quinta CA USA — October 25, 2011 4:43pm ET
Then it starts all over again for the next vintage!!!
Terry French — Columbia, MO — October 28, 2011 9:39am ET
As a retired wine consultant, I agree with Michael. As a wine lover and foodie with limited but adequate means, I find that most restaurants, especially in this economy, don't have a sommelier or oftentimes even someone with adequate wine knowledge on staff. In most cases, you would be better served checking the menu online in advance, then picking up that "wine with an edge" at your local wine shop and paying the corkage at the restaurant. And unfortunately, if you want to really experience that wine at its best, in many cases you would be better off bringing your own proper glasses.
Want to join or start a discussion? Become a WineSpectator.com member and you can!
To protect the quality of our conversations, only members may submit comments. To learn more about member benefits, take our site tour.
Sips & Tips | Wine & Healthy Living
Video Theater | Collecting & Auctions
» View samples
» Or sign up now!
» Manage my newsletter preferences

The marketplace for all your wine needs, including:
Wine Storage | Wine Clubs
Dining & Travel | Wine Auctions
Wine Shops | Wine Accessories
This is excellent advice, even if all it accomplishes is to push its recipient to the fringes of wine where atypical bottles live, though I suspect it will pay off in more ways than that.
However, having been a poor 23 year-old myself (and now a 41 year-old with fortunate, yet still modest, means), I always bristle when the wine expert directs the cash strapped newbie to his/her sommelier. The truth is, most restaurants barely have trained waiters, much less sommeliers, and those that do charge more than most young people can dream of affording.
So, if you're young and broke, take Matt's advice, but ask your questions to the guys at your town's best wine shop. Those places are packed with cash strapped employees who love wine. Trust me.