
One of the recurring themes of wine is the plea, “But how can you know for sure?” We live in a scientific age where proof—quantifiable, verifiable, repeatable—is now the only accepted veracity. Then we come up against wine. We can’t deny our senses, yet we’re unwilling to credit them either. We’ve become sensory cowards.
Who is to say what is real? Where’s the—you guessed it—proof? I've met a good number of people who fancy themselves penetrating thinkers. They proceed from an arms-folded-across-the-chest premise of "prove it." They arrogate to themselves the privilege of deciding what is or isn't an acceptable proof. Almost invariably, what's acceptable to them involves numbers and the appearance of scientific certitude.
I meet these folks frequently, and they are always at the ready to question the existence of terroir. Being known as a terroir-ist I am inevitably a plum target of their "prove it to me" pugnacity. When I freely and readily admit that terroir is provable mostly by the senses, they declare, "Hah! Then you really can't say it exists, can you?"
Well, actually I can. And I do. And I go one step further: I say that those who think otherwise are sensory cowards. They are afraid to credit their own innate capacity to distinguish life experiences. It's as if they won't believe that a rose has a fragrance distinguishable from that of, say, a geranium until they see "proof" from a gas chromatograph.
Some proofs—demonstrations, anyway—are more subtle, requiring an explication that doesn’t lend itself to our collective appetite for the quick sound bite or pithy put-down. An example of this is the aggravated issue of biodynamics, which is a form of ultra-organic cultivation that has mystical and astrological trappings. Inevitably (and understandably) many observers are put off by its decidedly “unscientific” approach.
Does the biodynamic approach work? Rigorous scientific investigation, much of which has only just started, has not yet demonstrated that it does. Nevertheless, many of its winegrowing practitioners—a good number of whom of my acquaintance are hardly starry-eyed—submit that they see a discernible and significant difference in their vineyards.
I’m prepared to submit that there is a reality to biodynamics. But that "realistic result" may well have less to do with the particularities of biodynamic practices and more to do with the underlying rigor, discipline and unremitting attention to detail required to pursue this methodology.
The great, Nobel-prize-winning physicist Richard Feynman put it as well as anyone ever has: "A great deal more is known than has been proved." Proofs exist beyond the narrowly mathematical, what might be called truths of effect rather than of cause.
Today's sensory cowards are unwilling to accept this. So much truly is known through the vehicle of wine, especially fine wine. Wine has what might be called “kernels of the permanent,” elements that transcend our private preferences and brief personal spans of time. We know—and I use that word advisedly—that one plot of ground creates a discernibly and repeatedly different wine than another plot.
The penetrating thinkers, as they fancy themselves, say, "Yes, but what about the winemaking? Doesn't that change everything?" Sure it does: It changes everything cosmetic. Ask any cop: To identify a suspect you've got to look at structural features, not superficialities such as hair color, eyeglasses or clothes.
It's no different with wine. If all you can taste and credit is winemaking style—which inevitably creates real but superficial differences—then you'll never accept that one site can create a fundamentally and repeatably different wine from an adjacent site.
Our forebears lived much closer to the natural world than most of us do today. They knew how powerful nature could be. They knew it from their farming, from foraging in the woods for food and simply from an intimate, discerning appreciation of the natural world.
We know this from writings that go as far back as the ancient Greeks and Romans through to Thoreau and John Muir, among many others. Wine, for those who could afford it, brought nature—and summer's coveted warmth and ripeness—indoors. It would have seemed absurd to them to hear that the infinite differences of the natural world were not, as a matter of course, infused into the wine they drank.
After all, they knew it was true with the beans in their gardens. And if that was so for beans—if you want “proof” compare the distinctive flavorsomeness of the French controlled-appellation lentille de Puy to green lentils grown anywhere else—then how could it not be so with oh-so-sensitive grapes?
Today's sensory cowardice keeps some of us from recognizing the most significant thing about fine wine: the sheer marvel of it. To borrow from Screamin' Jay Hawkins, it puts a spell on you. If you don't believe that, if you think that there's no magic of place, then tell me, where, then, do great wines come from?
To marvel about fine wine is to accept the truth of your own senses. And if you cannot do that, then why bother with wine?
William R Klapp Jr — Neive, Italy — March 2, 2011 7:40am ET
Scott Oneil — Denver, CO, US — March 2, 2011 9:44am ET
"... to accept the truth of your own senses..." - well said, and thank you for saying it. Those who seek 'proofs' in wine deny its very nature, and that is that it is - like art ;) - an aesthetic thing. And the only apparatus we have to 'prove' aesthetic things is our senses. No amount of data or statistical analysis will ever approach the sensory perceptions of a conscious, sentient being. Therefore, is it going too far to say that the appreciation of such aesthetic things as wine is necessary to give 'proof' of our humanity? Is not the courage to trust our senses the equivalent of the courage to be human?
As always, thank you for a stimulating piece, Mr. Kramer.
Peter Vangsness — Springfield, MA — March 2, 2011 11:06am ET
I believe it was the late Cajun chef Justin Wilson who said, "the best wine is one you like to drink".
Works for me!!
Stuart Smith — St. Helena CA USA — March 2, 2011 11:57am ET
Matt,
I too marvel in the majesty of wine, and believe that appreciating wine is a personal taste preference. I’ve always said that food is life giving, but wine is life enhancing. Great wine, like great art, is controversial because there are no absolutes. Is Brahms better than Beethoven, is Rubens better than Picasso, is Pinot noir better than Cabernet Sauvignon? However, I diverge when you set up a false premise that those of us who believe in science don’t believe in terroir (a sense of place) and hence are cowardly lions unable to truly appreciate wine’s greatest gift. A UC Davis education and forty years of winegrowing have given me a good perspective to appreciate both the art and science of winegrowing. We may quibble about how to define terroir and which wines and wineries exhibit it, but it does exist as a sensory perception of wine. Unfortunately, you and many other intelligent and educated folks are just wrong when it comes to Biodynamic farming. You acknowledge there is no scientific proof, yet because many of your Biodynamic acquaintances are quite normal, you accept their “claim” that it works. You write that Biodynamics may work because of “underlying rigor, discipline and unremitting attention to detail required to pursue this methodology,” - why do you say that? Are you just repeating the marketing mantra of Biodynamic farmers, or do you have real proof of that statement? This blind acceptance of Biodynamic farming is exactly why I started Biodynamicsisahoax.com.
Science and journalism have a place in this world because they challenge unsubstantiated statements and claims and they endeavor to find the truth.
Stu Smith
Smith-Madrone
David Rapoport — CA — March 2, 2011 12:26pm ET
Nonsense. The idea that we've not yet explained something via the scientific method, does not -in the least- mean that we will not or should not pursue an explanation.
Terroir probably does exist. Anyone that currently thinks they can understand it, is a fool. When it is understood, it will be understood via scientific method, not via poetics or some vague notion of a friend in the sky.
Richard Dawkins wrote a great book - Unweaving the Rainbow- that knocks down the notion that ignorance of a phenomenon preserves it's beauty.
It is those that will hide in vague, unsubstantiated notions of what is real who are the cowards
Troy Peterson — Burbank, CA — March 2, 2011 12:28pm ET
Mr. Smith, as I understood Matt's comments on biodynamics, he simply meant that someone who employs that methodology is seeing improvements because the methodology itself requires them to give far more attention to their vineyards than their previous methodology (which might have been to walk the vineyards once a week, trim the canopy, tie up a few vines, here a little, there a little). When you have to put on your shaman suit and swirl cowdung in a horn every 32 hours as you walk down each row, you just might notice a few things you had missed before!
Brian Loring — Lompoc, CA — March 2, 2011 1:42pm ET
Troy - like Stu, I bristle everytime someone uses something like the concept of terroir to "prove" that "there is a reality to biodynamics". We source Pinot Noir from as many as 14 different vineyards - and have made as many as 14 different Single Vineyard Designated Pinot Noirs in a given vintage. And all (IMHO) have been distinctive and unique. In fact, quite remarkably so, despite the fact that we process all the fruit in the same manner in the winery. And all without the use of biodynamics.
The idea that someone who practices biodynamics necessarily pays more attention to their vineyard is simply not true. They may, but so might someone who does a "paint by the numbers" painting vs an artist who freely expresses his vision of the world. Or so might someone who needs to focus on a 12 step program to get thru their life vs someone who made the right decisions in life and avoided the situation in the first place (the vineyard equivalent being the use of excessive chemicals in the vineyard). And the person with OCD defintinely may pay more attention to washing his hands, but at some point you have to question if what you're doing is of any benefit. Simply doing things to do them can take your focus away from more important things.
There are so many things that go into making fruit from different sites taste so different, that it's almost impossible to get your head around it. In some ways, the fact that so many variables come together in so many different ways with an amazingly high success rate astonishes me. That's the beauty of terroir. That's the mystery. And it's real.
Sorry for the rant :)
Irving So — Tokyo, Japan — March 2, 2011 9:12pm ET
Being a long-time wine lover, I certainly have no doubts tasting-wise about terroir. I would even dare to go further to say that for vineyards with soil properly preserved (i.e. not just an amalgamation of artifical fertilisers), and if vines adjacent each other can be vinified separately, I bet you can taste the differences among them.
As for for BD, I take it as a totally new philosophy in expressing terroir compared to other forms of viticulture. Comparing it to the art world, it is like when one get used to the impressionist way of expressing aesthetics, and suddenly the cubist came up, you really need time to assimilate the differences.
Back to wine, some DB wines especially those with very little SO2 offers such a different point of view (or taste) that, after all those years you thought you already knew about the wines from a certain terroir, you suddenly find yet another expression and you are stucked. Is this BD wine 'truely' reflecting the terroir in the sense of 'typicity'? What typicity is expressed in say a Prieure Roch Vosne Romanee Les Suchots (I'm not sure how much SO2 he used though, but I find the wine very distinctive) versus all other Les Suchots you know of? When every winegrower in the world turns to BD, and 100 years passed and we need to write a book describing the characteristics of wine regions, I bet it will be very different from the ones we have now. Maybe a plot of land is 'masculine' now, but will become 'feminine' when say all producers turn to BD and then how should we understand the terroir?
Apologies for all the scribbles. Matt's and all of your comments above really make one thinks.
James R Biddle — Dayton, OH — March 2, 2011 9:48pm ET
Ah, the demigod of science creates another Procrustean bed! Albert Einstein, who knew more about science than most of us, had this sign in his Princeton office: "Not everything that counts can be counted, and not everything that can be counted counts." I'll drink to that! He also said: "The most beautiful thing we can experience is the mysterious. It is the source of all true art and science." I think the most offensive cowardness denies the mystery of experience because of the hubris of what we think we know; what we can't count doesn't count. How small minded.
David Rapoport — CA — March 2, 2011 10:35pm ET
No, Mr Biddle, "small minded" is accepting that something "mysterious" cannot be explained and will lose beauty and wonder if it is. Quite frankly, it's great that Newton "Unweaved" the rainbow.
Understanding increases the capacity to appreciate beauty, NOT the other way around.
If we, as a species, accepted that a mystery would always remain just that, we would not have made it out of the bronze age, let alone drink wine and communicate via the internet.
Tom Miller — Vestavia Hills, AL — March 3, 2011 12:11pm ET
Jeez Matt. You sure have stirred up a maelstrom with this column. You go from Richard Feynmann to Screamin' Jay Hawkins in one fell swoop and get a bunch of diverse responses in return. Peter brings me back to my college days at LSU by giving us Justin Wilson, the Cajun cook who always cooked on TV with a glass of wine at his side..."a little for the pot and a little for the chef" as he took a sip.
Then you stir up the biodynamics hornet's nest and get David mad enough to bring up Richard Dawkins and call people fools. Next, Mr. Biddle one-ups by adding Albert Einstein to the discussion and makes me look up the definition of Procrustean bed, after which David gets mad at him. Drink some Pinot and lighten up David; life's too short. I think a scientist said that.
Morewine Bishar — Del Mar, California — March 3, 2011 7:45pm ET
I have always felt that what made wine the most fascinating subject on Earth (well, next to the opposite sex, anyway) is that it is an area of human endeavor where the intellect and the senses meet and dovetail so neatly. Think on it, why do wine lovers love to travel to the great wine regions, talk with the winemakers and endlessly discuss the virtues and shortcomings of their favorite beverage?
With wine, sensory experience enhances intellectual understanding and intellectual understanding enhances sensory pleasure. Wine is the real "think drink"! Where is the conflict?
Can anyone taste a Mittlemosel Riesling and not see the influence of Devonian blue slate? Limestone in Chassagne Montrachet? To know about wine, one should read everything you can get your hands on, to know wine, one must drink!
Both are worthwhile.
David Clark
The Wine Connection
Eugene Bressler — Cookeville TN — March 5, 2011 4:17pm ET
While I find substance in the here to there to everywhere, wine is alive, its pedigree, location, and terrior matter, every part matters for better or worse and at the end of the day, The taste is personal and may or may not drive the press, the cash register and ultimatley our passion.
love the article.
Cheers
Kevin Crouch — Mumbai, India — March 11, 2011 11:25pm ET
Great wines come from the right place at the right moment with the right people. Of course it helps if they are not insipid swill, but no one has ever had anything insipid while staring out over the blue of the Mediterranean.
Want to join or start a discussion? Become a WineSpectator.com member and you can!
To protect the quality of our conversations, only members may submit comments. To learn more about member benefits, take our site tour.
Sips & Tips | Wine & Healthy Living
Video Theater | Collecting & Auctions
» View samples
» Or sign up now!
» Manage my newsletter preferences

The marketplace for all your wine needs, including:
Wine Storage | Wine Clubs
Dining & Travel | Wine Auctions
Wine Shops | Wine Accessories
For shame! For shame! A thinly disguised attack on the 100-point scale! Is nothing sacred to you, Matt Kramer?