SEE: Clarity, Color, Intensity, Legs
Intensity refers not to color itself, but to the concentration of color: A wine with high intensity of color will be "dark"; low intensity, and it will be "pale"; in-between, "medium".
The intensity of a wine's color indicates how much extract (the grape solids that remain after the liquid is removed) the wine has: The higher the intensity of color, the more extract, and the more extract, the more flavorful and full-bodied the wine is.
Given two wines made from the same grape variety, the darker, more intensely colored wine is likely to have more concentrated flavors and fuller body than the paler, less intensely colored wine.
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