Clarity, Color, Intensity
- Imagine a pitcher of Concord grape juice.
- Now, add a cup of water to it and see what happens: The juice is still purple, but it's a paler shade of purple now -- not as dark as before.
- Add another cup of water, and the juice becomes even paler.
- Intensity refers not to color itself, but to the concentration of color: The more concentrated a wine's color, the higher its intensity.
- A wine with high intensity of color is referred to as "dark"; low intensity, "pale"; in between, "medium".
- Intensity is important because it offers a visual clue to a wine's makeup: Generally, the more intense a wine's color, the more flavorful and full-bodied it is.
- Look at your glass...